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The Price is Wrong, B***h
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Today's episode is all about setting those starting prices and setting them the right way. Stop price matching your competitors, stop pulling numbers out of thin air. You want your business to survive? Then it's time to be strategic and get your hands dirty.
So you are brand new and your "competition" charges XYZ? Who cares, that's not what YOU should be charging. Every business is different. Not sure where to start? Don't pick a random number, stop what you are doing and tune in.
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