Artwork

Inhalt bereitgestellt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!

Safeguarding Your Brand: Strategies To Combat Online Counterfeiting

50:13
 
Teilen
 

Manage episode 449832473 series 2541725
Inhalt bereitgestellt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates.

In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas:

  • Patents and Trademarks
  • Online Marketplace Protection
  • Social Media Enforcement

Stanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the digital marketplace. He introduces effective legal approaches for both startups and established brands facing counterfeiting challenges.

Throughout our conversation, we explore:

  • Understanding different types of intellectual property protection
  • Combating counterfeits on online marketplaces
  • Addressing social media counterfeiting challenges
  • Implementing effective enforcement strategies
  • Managing international intellectual property rights
  • Leveraging legal tools for brand protection

Whether you're a startup founder or an established brand owner, this episode offers crucial insights to help protect your intellectual property and maintain your brand's integrity in the digital marketplace.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

  continue reading

387 Episoden

Artwork
iconTeilen
 
Manage episode 449832473 series 2541725
Inhalt bereitgestellt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates.

In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas:

  • Patents and Trademarks
  • Online Marketplace Protection
  • Social Media Enforcement

Stanley shares strategies for safeguarding intellectual property rights, combating counterfeits, and maintaining brand integrity in the digital marketplace. He introduces effective legal approaches for both startups and established brands facing counterfeiting challenges.

Throughout our conversation, we explore:

  • Understanding different types of intellectual property protection
  • Combating counterfeits on online marketplaces
  • Addressing social media counterfeiting challenges
  • Implementing effective enforcement strategies
  • Managing international intellectual property rights
  • Leveraging legal tools for brand protection

Whether you're a startup founder or an established brand owner, this episode offers crucial insights to help protect your intellectual property and maintain your brand's integrity in the digital marketplace.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

  continue reading

387 Episoden

Wszystkie odcinki

×
 
Loading …

Willkommen auf Player FM!

Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.

 

Kurzanleitung

Hören Sie sich diese Show an, während Sie die Gegend erkunden
Abspielen