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Authentic Connections: How Nift Is Changing The DTC Landscape

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Manage episode 448659903 series 2541725
Inhalt bereitgestellt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift.

In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence.

Key Discussion Points:

  • Breaking free from traditional advertising models
  • Implementing cost-effective customer acquisition strategies
  • Leveraging first-party data for better customer engagement
  • Building sustainable marketing channels beyond Meta and Google
  • Maintaining consistent ROAS during peak seasons

Whether you’re a Shopify merchant spending $1M+ annually on advertising or looking to diversify your marketing channels, this episode offers valuable insights to enhance your customer acquisition strategy.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

  continue reading

387 Episoden

Artwork
iconTeilen
 
Manage episode 448659903 series 2541725
Inhalt bereitgestellt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Steve Hutt and Steve Hutt | Shopify Expert | eCommerce Expert oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift.

In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence.

Key Discussion Points:

  • Breaking free from traditional advertising models
  • Implementing cost-effective customer acquisition strategies
  • Leveraging first-party data for better customer engagement
  • Building sustainable marketing channels beyond Meta and Google
  • Maintaining consistent ROAS during peak seasons

Whether you’re a Shopify merchant spending $1M+ annually on advertising or looking to diversify your marketing channels, this episode offers valuable insights to enhance your customer acquisition strategy.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

  continue reading

387 Episoden

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