Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

DoFollow Podcast

Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search behavior without gaming the system. Garrett shares practical tactics for crafting bias-aware, AI-friendly snippets, measuring visibility in a low-click world, and aligning content with both human instincts and machine interpretation. Tune in for advice on adapting to AI-first search, from compressing the “messy middle” funnel to preparing for emerging conversational platforms.

Kapitel

1. Understanding Your Audience in SEO (00:00:00)

2. Cognitive Biases in Conversational AI (00:05:00)

3. Legal Challenges and Brand Reputation (00:09:52)

4. Navigating the Messy Middle of Search (00:11:57)

5. Cognitive Biases and Content Strategy (00:19:09)

6. Measuring Engagement in a Low Click World (00:26:02)

7. Crafting Answer-Friendly Snippets (00:30:32)

8. Governance and AI Content Creation (00:36:37)

9. Visibility in an AI-Driven Landscape (00:39:32)

10. The Future of Paid Ads in AI Search (00:42:14)

11. The Evolution of SEO Strategies (00:45:47)

12. Advice for Newcomers in the Industry (00:47:51)