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AI-ready schema: Feeding Google’s answer engines with structured data
Manage episode 496263326 series 3424520
Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to ensure your site is AI-ready. Discover practical strategies for structuring data, writing AI-friendly content, and troubleshooting common markup mistakes. Alex also shares his step-by-step audit process for ensuring structured data is truly working for your site and measurable in search performance. Tune in for valuable advice on entity hooks, knowledge graphs, and advanced SEO tactics that can help you make the most of AI-driven search results.
Kapitel
1. Start (00:00:00)
2. AI-Ready Schema: Understanding Its Importance (00:03:57)
3. The Role of Content Structure in AI Interpretation (00:07:57)
4. Navigating the Challenges of AI and SEO (00:11:41)
5. Real-World Applications of AI-Optimized Structured Data (00:15:57)
6. Best Practices for Implementing Structured Data (00:19:48)
7. The Future of SEO in an AI-Driven World (00:23:44)
40 Episoden
Manage episode 496263326 series 3424520
Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to ensure your site is AI-ready. Discover practical strategies for structuring data, writing AI-friendly content, and troubleshooting common markup mistakes. Alex also shares his step-by-step audit process for ensuring structured data is truly working for your site and measurable in search performance. Tune in for valuable advice on entity hooks, knowledge graphs, and advanced SEO tactics that can help you make the most of AI-driven search results.
Kapitel
1. Start (00:00:00)
2. AI-Ready Schema: Understanding Its Importance (00:03:57)
3. The Role of Content Structure in AI Interpretation (00:07:57)
4. Navigating the Challenges of AI and SEO (00:11:41)
5. Real-World Applications of AI-Optimized Structured Data (00:15:57)
6. Best Practices for Implementing Structured Data (00:19:48)
7. The Future of SEO in an AI-Driven World (00:23:44)
40 Episoden
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