Episode 76 - Marketing and Incentive Strategies for Entrepreneurs with Marco Torres

Disrupt The Everyday Podcast

Watch Here: https://youtu.be/1F0o04eDx1c

WHY ARE VALUE ADDS SUPERIOR TO DISCOUNTS?

On this episode we are joined by Marco Torres. Marco is a serial entrepreneur who began his entreneurial experience at the age of 9. Marco shares his knowledges gained from building multiple businesses, losing it all and reinventing himself. On this episode we discuss:

• Leveraging relationships

• Losing everything and bouncing back

• The Marketing Boost Model

For places to listen, places to connect on social media, to be a guest, collaborate with or sponsor DTE visit: https://linktr.ee/DisruptTheEveryday

Marco’s website: https://marketingboost.com/

Marco’s YouTube: https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA

About Marco

Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Groups combined are home to more than 80,000 active business owners who are raking in sales with his advice and amazingly affordable travel incentive subscription program.

He was recently interviewed on Entrepreneurs on Fire with John Lee Dumas about Value Add Incentives vs Discounting Prices. He is the Co-Founder of Marketingboost.com. He has taught thousands of entrepreneurs how to Improve Sales & Marketing.

Marco Torres has been an entrepreneur since age 9 when he started his first business as a paperboy. By the age of 12, he had the biggest paper route in San Juan Puerto Rico where he grew up and was featured on the front page of the newspaper for his accomplishment. Born in San Antonio Texas from Mexican heritage Marco inherited the spirit of adventure from his parents. His dad Charlie was transferred with General Electric GECC, to San Juan Puerto Rico to take over the Caribbean market. His parents packed up and left their home and family to move across the sea to the small island of Puerto Rico in the 1960s. That set the stage for Marco to grow up with the spirit of adventure and entrepreneurship. After a year or so of college, Marco decided he wanted a different path and convinced the family to open Mexican Restaurants on the island. In 5 years between him, his brother David and Mom Sonia they had 5 restaurants in Puerto Rico, St Thomas, St Croix. USVI. Marco then went on to open an after-hours nightclub, in San Juan, by the age of 23. He later moved to Florida to bring up his young family and ended up in the travel industry running telesales and marketing for a big private corporation. He developed the internet marketing strategies in the late 1990s and early 2000s that brought in nearly a Billion dollars over 8 years for this company before branching out with some new partnerships to launch Bookvip.com in late 2008 He and his partners grew the fastest growing travel company in North America from 2010 to 2020 with Bookvip.com. One of the early challenges for bookvip was the need for reviews and video testimonials so they created their own travel incentives to reward travelers to film a selfie video from the resort’s pool, beach, or other backdrop and publish them bragging about Bookvip and the resort they were staying at. This turned out to be hugely successful and before long they were leveraging tens of thousands of video testimonials on their website and reaching sales of 250 million with over 1 million travelers to date. The light went off in Marco’s head as this travel incentive idea could be a stand-alone business that they could offer to other small businesses which eventually became what Marketingboost.com is today. Marco aka “Capt. Marco” (the avid sailor) now spends most of his working time helping small and medium-sized businesses boost sales, and improve conversion rates without spending more money with the use of the Travel incentives his firm provides with a low-cost subscription model starting at only $37 a month. He and his partners have revolutionized the incentive industry by making a complimentary hotel stay certificates from 3 to 7 nights in over 125 worldwide destinations, plus hotel savings cards, and restaurant vouchers incredibly affordable, allowing the small business to stand out from the crowd and compete with the big boys.