From DJ Booth to Baked Goods: The Sweet Rise of Alibi Cookies

Discover Statesville

Embark on a delicious odyssey with the mastermind Mike Evans, the former DJ turned cookie connoisseur of Alibi Cookies, as he shares his remarkable transition from spinning tracks to baking up a revolution.
Warm cookie vending machines? Check.
A cookie utopia that's captured the hearts (and taste buds) of aficionados across the country? Absolutely.
From the cookie's humble beginnings to its current status as a sweet empire, we're uncovering the secrets behind Alibi's irresistible range of flavors, the simple genius behind the name, and Mike's dream of a 24/7 cookie haven at every store location. Prepare your palate for a delectable tour of lemon blueberry delights and red velvet wonders.
Today, we're not just talking cookies; we're experiencing the rise of a dessert dynasty. As Alibi Cookies opens its doors on East Broad Street to an eager new crowd of cookie lovers, we're tasting the success and diving into the community's favorite picks. The chocolate chunk may be king, but don't sleep on the unexpected champions of a mixed sampler pack. With an eye on expansion and a heart set on maintaining that homegrown allure, Mike gives us the scoop on what it takes to engage with local communities and keep that Alibi magic alive, from the first bite to the last crumb. So, grab a glass of milk and join us for a tale of cookie conquests and the power of a well-timed sweet treat.

Kapitel

1. Alibi Cookies (00:00:00)

2. Cookie Concept Expansion and Reception (00:06:58)

3. Cookie Company Expansion and Challenges (00:11:41)