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ABOUT THIS EPISODE With more than 14 million active users in 180 countries finding out what a local market wants is a very special challenge. In the newest episode of our podcast, Benoit Terpereau, VP Product at music streaming service Deezer explains how product managers need to be regional experts and how curators put together local playlists to supplement the algorithm. ABOUT THE HOST Tilo Bonow is the founder and CEO of PIABO, Germany’s leading PR partner for the digital economy headquartered in Berlin. As a long-time entrepreneur, communications expert and investor, he actively supports his clients in achieving their local and global growth targets, including tech giants such as Stripe, GitHub, Merck, WeWork, and Silicon Valley Bank. ABOUT THE PODCAST Digitale Leute Insights is the podcast for passionate product people. We interview product developers from around the world and take a closer look at their tools and tactics. Contact us for feedback, suggestions or requests via email@example.com