EP # 164 - 5 Most Telling Indicators Your Marketing Needs a Makeover

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

With today's episode, I kick off a five-part series focused on marketing.
I talk about five indicators that will show you, your marketing may be ineffective, such as:

1. Lack of referrals
2. Weak online presence
3. Low engagement
4. Few inquiries
5. Attracting the wrong clients.

You'll learn how to troubleshoot each one and understand how important messaging is.
The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential clients.
If you'd like to receive free resources with 50+ strategies sot increase your visibility, e-mail me at [e-mail]
And if you're ready to give your marketing a thorough makeover to make it strategically and consistently attract and convert only your ideal clients, book a sales call with me here https://calendly.com/maggie-s2l/discovery-call
Key Timestamps:
Introduction to the Episode (00:00:01)
Maggie introduces herself and the purpose of the podcast series on marketing.

Announcement of Series Start (00:01:36)
Details about the five-part series beginning on August 30th, coinciding with her son's birthday.

Definition of Marketing (00:02:40)
Maggie explains marketing as getting messages to ideal clients and building relationships.

Ineffective Networking (00:05:05)
Discusses the first indication of ineffective marketing: lack of referrals from networking efforts.

Online Presence Issues (00:06:12)
The second indication is a weak online presence, including low social media engagement and website visits.

Troubleshooting Online Presence (00:07:34)
Maggie provides four pointers for improving online marketing effectiveness.

Lack of Engagement (00:10:54)
The third indicator is low engagement despite having followers, signaling ineffective messaging.

No Inquiries from Audience (00:12:03)
The fourth indicator is having followers but no inquiries about services, indicating a need for better marketing.

Inquiries from Non-Ideal Clients (00:14:16)
The fifth indication is receiving inquiries from clients who are not a good fit, highlighting messaging issues.

Importance of Messaging (00:15:45)
Maggie emphasizes the significance of clear and compelling messaging for effective marketing.