Seeing Visuals from Your Client's Perspective

Designer Discussions : Remodeling Business Marketing

Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge the gap between a designer's vision and a client's visualization abilities. Using insights from Scientific American and compelling real-life scenarios, Maria emphasizes the critical role of repeated visual affirmations and contextual support in guiding clients through the design process.
In the latter part of the episode, we introduce you to the Designer Discussions Academy membership. Imagine having personal coaching from your podcast hosts and gaining access to a treasure trove of resources designed to elevate your marketing and business growth. Engage with like-minded professionals in our vibrant community through weekly live sessions, and never miss an opportunity for continuous learning. Make sure to subscribe, leave a review, and share the podcast with your network. For more exclusive content and updates, don't forget to visit our website and follow us on social media.
If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-119-Seeing-Visuals-from-the-clients-perspective

Previous Episodes Referenced:

• https://www.designerdiscussions.com/episodes/episode-84-easy-ways-to-talk-about-money
• https://www.designerdiscussions.com/episodes/episode-54-how-to-build-trust-with-your-clients
• https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Kapitel

1. Client Visualization in Interior Design (00:00:00)

2. Designers Academy Membership and Marketing Boost (00:08:52)