DXP-006: Tuan Le

Design Exchange with Thomas Grové

Creative Leadership with The Lab's Tuan Le

Tuan Le is the founder of The Lab Saigon, a multidisciplinary design studio based in Ho Chi Minh City, Vietnam. We talk about his journey from ad agency copywriter to serial entrepreneur and how Tuan runs his design agency.

Tuan's Links:

• https://thelabsaigon.com/
• Instagram: @thelabsaigon @bluefintuan
• https://www.behance.net/thelabsaigon

Table of Contents:

• 00:27 - Intro
• 01:43 - What is The Lab Saigon? From Co-Working Cafe to Creative Agency
• 04:15 - Tuan's Long Route Back to Vietnam
• 05:33 - The New Vietnam
• 06:37 - We Don't Post About Our Failures
• 08:23 - Where Would Tuan Go If Not Saigon?
• 11:31 - Could You Work As An Employee Again?
• 13:22 - No Pinterest and Will Power
• 15:22 - Hands-on Design vs Design Direction and Trusting Your Staff
• 18:38 - Turn Over and Company Culture
• 20:47 - Crunch and Overtime in Creative Industries
• 23:15 - Crunch in The Videogame Industry
• 25:33 - Pitching in Ad Agencies
• 26:48 - Multidisciplinary Design Studio, Which Service is the Easiest?
• 29:59 - The Story of How The Lab Got Their First Big Client
• 30:48 - What Videogames is Tuan Playing?
• 33:08 - Video Production at The Lab
• 34:13 - Where is the Target Audience of The Lab's Clients?
• 35:06 - What Kind of Stuff Does Tuan Read?
• 35:50 - Just Because You're Not Famous Doesn't Mean You Are Not Interesting
• 38:05 - Naming Things and Blank Lounge
• 44:13 - Outro

Hashtags:

#design #interriordesign #branding #designagency #saigon #thelab #thelabsaigon #vietnam #LA #foodandbeverage #entrepreneurship #copywriting #designexchange #dxp #podcast

This episode is also available as a video on Youtube: https://youtu.be/XWc1PvIz_Uw