246. Pinterest Success and Strategy: Expert Tips for Creatives from Heather Farris

Creative Chats podcast

Our latest episode of Creative Chats, I had the pleasure of hosting the incredible Heather Farris, a former accountant turned Pinterest strategist, who shared her valuable insights on leveraging Pinterest for creative business growth.

Here are three key takeaways from this insightful and how-to episode:

- 📊 Optimize with Keywords: Strategically place keywords in pin titles, descriptions, board titles, and display names to maximize visibility on Pinterest. This ensures your content remains searchable and relevant for years.

- 🎥 Engage with Visual Content: Utilize artist-generated behind-the-scenes videos and short-form content such as blog posts and storytelling to gather attention, increase saves, and drive traffic to your website.

- 📅 Strategic Posting: Focus on quality over frequency. Align your posting schedule with your target audience's habits and ensure your content is straightforward and search-friendly.

Heather also emphasizes not to stress about repinning other people's content. Instead, prioritize organizing your own pins for optimal search results.

Get inspired by Heather’s practical advice for creatives. For questions or more information, connect with Heather via Instagram or visit her website at heatherferris.com

Order your copy of my book, Make Fun a Habit: The Creative PLAYbook for Making Life and Work Fun Again at http://www.makefunahabit.com

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