The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Inhalt bereitgestellt von Jenny Plant and Jenny Plant - Account Management Skills Ltd. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jenny Plant and Jenny Plant - Account Management Skills Ltd oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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What agencies need to know about generative AI, with Roy Murphy
Manage episode 359798931 series 3009195
Inhalt bereitgestellt von Jenny Plant and Jenny Plant - Account Management Skills Ltd. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jenny Plant and Jenny Plant - Account Management Skills Ltd oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Episode 84. If you're interested in the fast-changing world of generative AI, and how clients and agencies are using it, then you will love this conversation. Roy Murphy is the founder of Synthetic, an agency specialising in emerging technologies.
Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.
There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.
If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com
Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.
There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.
If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com
116 Episoden
Teilen
Manage episode 359798931 series 3009195
Inhalt bereitgestellt von Jenny Plant and Jenny Plant - Account Management Skills Ltd. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Jenny Plant and Jenny Plant - Account Management Skills Ltd oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Welcome to Episode 84. If you're interested in the fast-changing world of generative AI, and how clients and agencies are using it, then you will love this conversation. Roy Murphy is the founder of Synthetic, an agency specialising in emerging technologies.
Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.
There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.
If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com
Roy shares with me:
- the main pain points that generative AI is solving for clients, and how he's currently advising his clients.
- what you need to know right now as an agency account manager about the AI industry
- how he thinks the AI landscape will evolve in the future
- and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients.
There are not many people in the agency world who have such a deep understanding of emerging tech, so I was very lucky to grab his time. Please do get in touch with him if you're keen to discuss any aspect of what we covered.
If you'd like to talk to me about agency account management training, I've just updated my website to include three of the main courses that I run to help you retain and grow your existing client relationships. I'm also launching shortly a ‘managing difficult client conversations’ training. If you're an account manager and you'd like to be notified when this goes live, please sign up for my weekly newsletter, also via the website.
https://www.accountmanagementskills.com
116 Episoden
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Ähnelt Creative Agency Account Manager Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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continue reading
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