Artwork

Inhalt bereitgestellt von The Content Marketing Institute and Content Marketing Institute (CMI). Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Content Marketing Institute and Content Marketing Institute (CMI) oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Player FM - Podcast-App
Gehen Sie mit der App Player FM offline!

Episode #71 - You Can Never Save Time, But You Can Use It Wisely

37:39
 
Teilen
 

Manage episode 262510278 series 2537111
Inhalt bereitgestellt von The Content Marketing Institute and Content Marketing Institute (CMI). Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Content Marketing Institute and Content Marketing Institute (CMI) oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy and the differences in approach between B2B and B2C companies. Finally, Robert points to an article that asks whether we’re spending time on the right – or the wrong – things. And that’s a wrap for the week ending May 22, 2020.

NEWS ITEM of the Week

“The biggest opportunity … for our industry in 75 years”: Publishers aren’t taking the pandemic lying down

https://whatsnewinpublishing.com/the-biggest-opportunity-for-our-industry-in-75-years-publishers-arent-taking-the-pandemic-lying-down/

INTERVIEW of the week

Jessica Hodkinson

The guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe.

Learn more about and from Jessica:

Connect with her on LinkedIn: https://www.linkedin.com/in/jessica-hodkinson-82173511/

Follow her on Twitter: https://twitter.com/jesshods

Visit her website: https://www.jessicahodkinson.com/

OUR CONTENT MARKETING IDEA of the WEEK

30 Ways to Waste Your Content Marketing Time

https://contentmarketinginstitute.com/2019/07/content-marketing-time/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

  continue reading

86 Episoden

Artwork
iconTeilen
 
Manage episode 262510278 series 2537111
Inhalt bereitgestellt von The Content Marketing Institute and Content Marketing Institute (CMI). Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Content Marketing Institute and Content Marketing Institute (CMI) oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy and the differences in approach between B2B and B2C companies. Finally, Robert points to an article that asks whether we’re spending time on the right – or the wrong – things. And that’s a wrap for the week ending May 22, 2020.

NEWS ITEM of the Week

“The biggest opportunity … for our industry in 75 years”: Publishers aren’t taking the pandemic lying down

https://whatsnewinpublishing.com/the-biggest-opportunity-for-our-industry-in-75-years-publishers-arent-taking-the-pandemic-lying-down/

INTERVIEW of the week

Jessica Hodkinson

The guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe.

Learn more about and from Jessica:

Connect with her on LinkedIn: https://www.linkedin.com/in/jessica-hodkinson-82173511/

Follow her on Twitter: https://twitter.com/jesshods

Visit her website: https://www.jessicahodkinson.com/

OUR CONTENT MARKETING IDEA of the WEEK

30 Ways to Waste Your Content Marketing Time

https://contentmarketinginstitute.com/2019/07/content-marketing-time/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

  continue reading

86 Episoden

Alle Folgen

×
 
Loading …

Willkommen auf Player FM!

Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.

 

Kurzanleitung