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Inhalt bereitgestellt von The Content Marketing Institute and Content Marketing Institute (CMI). Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Content Marketing Institute and Content Marketing Institute (CMI) oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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Episode #67 - Time to Ask What, So What, and Now What?

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Manage episode 259576210 series 2537111
Inhalt bereitgestellt von The Content Marketing Institute and Content Marketing Institute (CMI). Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Content Marketing Institute and Content Marketing Institute (CMI) oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020.

SPONSOR

Content Marketing University

The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.

It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.

Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.

https://www.contentmarketinguniversity.com/

NEWS ITEM of the Week

‘This is exposing our weak points’: Amazon changes teach publishers – again – platform dependence is risky

https://digiday.com/media/this-is-exposing-our-weak-points-amazon-changes-teach-publishers-again-platform-dependence-is-risky/

INTERVIEW OF THE WEEK

Jacqueline Loch is executive vice president of customer innovation for St. Joseph Communications, a content marketing agency that specializes in developing content and content strategies for businesses all over the world, including some of Canada’s most iconic and celebrated media brands.

Jacquie is an expert in content strategy, media integration, SEO, and direct-to-consumer strategies and chairs the board of The Content Council. She’s a frequent speaker on branded content solutions and has created award-winning multi-platform content strategies for clients such as Dior, HBC, Coty, L’Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire, and Rogers Communications.

Learn more from Jacquie:

CONTENT MARKETING IDEA OF THE WEEK

Back to the Future? 90 Content Marketing Predictions for 2020

https://contentmarketinginstitute.com/2019/12/content-marketing-predictions-2020/

  continue reading

86 Episoden

Artwork
iconTeilen
 
Manage episode 259576210 series 2537111
Inhalt bereitgestellt von The Content Marketing Institute and Content Marketing Institute (CMI). Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von The Content Marketing Institute and Content Marketing Institute (CMI) oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing’s weak points (again). He talks with The Content Council’s Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that’s a wrap for the week ending April 24, 2020.

SPONSOR

Content Marketing University

The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.

It’s perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.

Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.

https://www.contentmarketinguniversity.com/

NEWS ITEM of the Week

‘This is exposing our weak points’: Amazon changes teach publishers – again – platform dependence is risky

https://digiday.com/media/this-is-exposing-our-weak-points-amazon-changes-teach-publishers-again-platform-dependence-is-risky/

INTERVIEW OF THE WEEK

Jacqueline Loch is executive vice president of customer innovation for St. Joseph Communications, a content marketing agency that specializes in developing content and content strategies for businesses all over the world, including some of Canada’s most iconic and celebrated media brands.

Jacquie is an expert in content strategy, media integration, SEO, and direct-to-consumer strategies and chairs the board of The Content Council. She’s a frequent speaker on branded content solutions and has created award-winning multi-platform content strategies for clients such as Dior, HBC, Coty, L’Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire, and Rogers Communications.

Learn more from Jacquie:

CONTENT MARKETING IDEA OF THE WEEK

Back to the Future? 90 Content Marketing Predictions for 2020

https://contentmarketinginstitute.com/2019/12/content-marketing-predictions-2020/

  continue reading

86 Episoden

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