Episode #64 - What Is Your Brand's Responsibility to Content Now?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don’t trust digital marketing. Leadtail CEO Carter Hostelley talks with Robert about managing B2B social right now – and preparing for the new normal. And finally, Robert points you to an article that explains what to expect when you’re experimenting. And that’s a wrap of the week ending April 3, 2020.

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NEWS ITEM OF THE WEEK

Group M: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'

https://www.mediapost.com/publications/article/349179/groupm-consumer-trust-in-digital-marketing-is-no.html

INTERVIEW OF THE WEEK

Carter Hostelley

Carter Hostelley is the founder and CEO of Leadtail, a social strategy and insights firm. For more than five years, he has championed the importance of social media to CMOs and senior marketers at leading B2B business brands and venture-backed companies. His firm also develops and publishes social insights reports to help marketers better understand how their target audience engages on social media. These reports have been featured in The Wall Street Journal, Business Insider, Forbes, Adweek, and CFO.com. Before Leadtail, Carter held many executive roles with B2B companies.

OUR CONTENT MARKETING IDEA OF THE WEEK

What to Expect When You’re Experimenting

https://contentmarketinginstitute.com/cco-digital/systems-issue/tech-in-place/content-tech-experiments/