Ep. 107: Social Commerce in China with Miro Li

China Business Cast

About Miro Li

Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.

In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.

Episode Content:

• Consumer behavior on social platforms
• More about platforms like Xiaohongshu (Red APP) and Bilibili
• Other social-driven platforms
• How to use these niche platforms for cross-border e-commerce platforms
• Why the Gen-Z (post '95) population is so important for platforms
• Gen-Z behavior characteristics
• What are bullet screens, such as AWSL
• Biggest trends on social platforms in 2020
• Insights and expectations on Singles Day (11-11)
• CHINable platform offering free knowledge on Cross-Border E-commerce

Episode Mentions:

• Reach out to Miro via [e-mail] or on LinkedIN
• Website: www.doublevconsulting.com and www.chinableacademy.com
• WeChat ID: miro509
• Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
• Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
• KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
• UGC - User Generated Content
• ACG - Animation Comics & Games
• AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
• O2O - Online to Offline and Offline to Online

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