Stephen Regenold, VP of Strategy at Lola Digital Media

Channel Mastery

Episode Highlights:

• Vice President of Strategy, Stephen Regenold is focused on continuing to connect with Lola Digital Media’s and AllGear’s consumer through authentic content
• Lola Digital Media recently acquired a number of sites. Hear what’s on the horizon next for the network of sites.
• With an emphasis on authentic content, journalistic integrity and honesty, Lola Digital Media continues to be the reliable source for today’s evolving consumer

Description:

It doesn’t matter what channel you, as a consumer, buy from or engage on - it all starts with trust. The entire universe has been built on relationships and reciprocity and my guest and longtime friend, Stephen Regenold with AllGear and Lola Digital Media lives and breathes this. He is the absolute caretaker for the focal consumer and works to grow the trust of that beloved consumer. As brands, we are responsible for giving the consumer what they need and empowering them to buy where they want to buy, maybe even more so than we were prior to COVID.

On this episode of Channel Mastery, Stephen shares how they are further fostering customer and brand relationships through the development of a new network of sites. With the ever-changing algorithms and data shifts, it’s nearly impossible to keep up, but what Stephen and his team at Lola Digital Media and AllGear are focused on is continuing to put a majority of their efforts into the heart and soul of true research, journalism and writing that leads to authentic content.

I have been lucky enough to call Stephen my friend for nearly two decades now and love hearing how he’s continuing to further media through the creation of authentic content and always staying closely connected to that North Star we’re always talking about - our consumers.

Stephen Regenold is the Founder of GearJunkie, a publication covering the outdoors and active-lifestyle categories with millions of monthly readers. GearJunkie was acquired by Lola Digital Media in April 2020, and Regenold now serves as VP of Strategy with the startup company building a new network, AllGear. Regenold is a journalist by training and former writer for the New York Times. A climber, skier, and ultra-endurance athlete, Regenold launched GearJunkie in 2002 as a nationally-syndicated newspaper column. He lives in Minnesota with his wife, Tara, and their five children.