The Hidden Hospitality Formula Behind Scaling to 40 Dealerships | Jeff Swickard, Dealer Principal of Swickard Auto Group

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jeff Swickard, Dealer Principal of Swickard Auto Group. We discuss the secret hospitality formula behind scaling to 40 dealerships, Serving 1M unique customers every year, the best customer service car brands, and his biggest challenges in replicating success in other dealerships.

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Topics:

(00:00:00) - Intro

(00:02:31) - Jeff’s background and career

(00:06:13) - How did you get Open Points in your market?

(00:11:48) - How have your margins trended since implementing a new customer-focused culture?

(00:14:54) - How are you solving for the technician shortage?

(00:19:23) - How do you implement this customer-focused culture with value brands?

(00:22:37) - What’s it like having a dealership in Alaska?

(00:22:52) - What department interests you the most?

(00:29:13) - What brands are you excited about right now?

(00:32:41) - What’s your used car strategy?

(00:41:22) - Pursuing a mindset of continuous learning

(00:44:24) - What advantage do dealers have over Tesla or DTC?

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