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Shola West on the unspoken realities of influencer marketing
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Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).
Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.
West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.
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