The Ruthless Logic of Scarcity: How Marketers Weaponize Desire in the Attention Economy

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Scarcity isn't persuasion, it's psychological warfare. Marketers weaponize lack to dominate the attention economy.
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Marketing is a form of psychological warfare, writes Hadrian Stone. Scarcity hijacks attention, magnifies value, and short-circuits rational decision-making. Stone argues that scarcity today functions less as a byproduct of supply and more as a manufactured tool of dominance.