Ep #117: Joshua Berry: Think Like a Naive Genius!

Business Growth Architect Show

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Find out how a naive approach can actually help your business!
In this episode of the Business Growth Architect show, I sit down with Joshua Berry, author of "Dare to be Naive," to go deep into the power of questioning assumptions and embracing naivety in business. Joshua shares profound insights into how challenging ingrained beliefs can lead to breakthroughs in customer service and business innovation.

One key strategy Joshua advocates for is asking better questions to truly understand customers and their needs. He stresses the value of active listening and curiosity in uncovering insights that can drive business growth. By challenging assumptions about customer preferences and behavior, businesses can tailor their products and services more effectively, leading to greater customer satisfaction and loyalty.
Throughout the episode, Joshua shares real-world examples and practical advice for implementing these strategies. He discusses how his company, Econic, transformed its compensation system by questioning the underlying beliefs and practices. By challenging the assumption that client-facing roles are inherently more valuable than back-office roles, Econic was able to create a more equitable compensation structure that aligns with our values as a certified B Corp.
As the episode draws to a close, we reflect on the intersection of ego, purpose, and drive in entrepreneurship. We emphasize the importance of finding balance and giving ourselves grace amidst the pressures of business ownership. Joshua leaves listeners with a powerful message: to embrace naivety as a superpower and approach each day with openness and curiosity.
In conclusion, this episode offers insights and strategies for business owners looking to innovate with purpose, and cultivate a culture of continuous improvement. I encourage you to subscribe to the Business Growth Architect Show and share the episode with your networks. You can also connect with Joshua and learn more about his work at daretobenaive.com and econic.co.

Time Stamps:

00:00 - Introduction
01:03 - Discussing 'Dare to Be Naive' concept
03:15 - Understanding your customer's needs is critical
05:22 - Sales approach levels
07:26 - Intuition and spirituality in business
10:45 - Understanding non-judgmental naivety
12:28 - Navigating insecurities with curiosity in business
14:13 - Overcoming limiting beliefs and exploring entrenched views
16:16 - Promoting awareness of beliefs and fostering growth
18:21 - Implementing transformation in company practices
20:21 - Self-awareness, vulnerability, and personal growth in business leadership
22:41 - Balancing vulnerability and growth in business teams
24:49 - Exploring drive, purpose, and self-judgment in business motivations
Resources Mentioned: Website |

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1. Introduction (00:00:00)

2. Discussing 'Dare to Be Naive' Concept (00:01:03)

3. Understanding Your Customer's Needs is Critical (00:03:15)

4. Sales Approach Levels (00:05:22)

5. Intuition and Spirituality in Business (00:07:26)

6. Understanding Non-judgmental Naivety (00:10:45)

7. Navigating Insecurities with Curiosity in Business (00:12:28)

8. Overcoming Limiting Beliefs and Exploring Entrenched Views (00:14:13)

9. Promoting Awareness of Beliefs and Fostering Growth (00:16:16)

10. Implementing Transformation in Company Practices (00:18:21)

11. Self-awareness, Vulnerability, and Personal Growth in Business Leadership (00:20:21)

12. Balancing Vulnerability and Growth in Business Teams (00:22:41)

13. Exploring Drive, Purpose, and Self-judgment in Business Motivations (00:24:49)