Episode 64: Spotting Your Ideal Customer with Marshall Atkinson

Building your T-Shirt Empire

In this illuminating episode of the Tshirt Empire, we are thrilled to have Marshall Atkinson as our special guest. Marshall is a well-recognized figure famed for his numerous contributions to Atkinson Consulting and involvement in many other impressive projects.
The conversation navigates through an assortment of vital topics, such as the importance of clarity in managing employees, managing customer loss, and the risks of relying on a single client.
Marshall shares a useful strategy called the 'Four Sheets of Paper Approach'. He also gives great advice on how to recognize your perfect customer. Plus, we talk about the 'Rule of Four with Halftones' and the cool idea of using 'Mid-Journey for Artwork Creation'.
Join us in this episode packed with insightful tips and ideas!
Marshall Atkinson's Contact Info
Marshall Atkinson
Business: Atkinson Consulting
Business Website: https://atkinsontshirt.com/
Marshall's Instagram: https://www.instagram.com/marshallatk...
Cole Lundstrom Contact Info
Business: Shirt Agency Screen Printing - Los Angeles, California
Business Website: www.shirtagency.com
Cole's Instagram: https://www.instagram.com/colel/
Cole's LinkedIn: https://www.linkedin.com/in/cole-lundstrom-866b004a/
Building your T-Shirt Empire Podcast: https://podcasts.apple.com/us/podcast/building-your-t-shirt-empire/id1079078977
Gavin StGeorges Contact Information
Business: Seps.io - Remote Art Department for Screen Printing Shops
Business Website: https://www.seps.io
Gavin's Instagram: https://www.instagram.com/gavinstgeorges/
Gavin's LinkedIn: https://www.linkedin.com/in/gavinstgeorges/