Tanmay Bhat on Viral and Influencer Marketing for Startups

Building it Up with Bertelsmann

“Two – Three campaigns are not going to make your brand. You have to be consistently on it for years”, says Tanmay Bhat, Content Entrepreneur and AIB Founder.

Content marketing is critical for inbound marketing strategy as it drives traffic, leads, sales, as well as increase brand awareness. However, it isn’t as easy as it sounds, especially for a startup where changes are happening across all levels of product, people and placement. But when you’re caught by the waves of change, you either sink or swim.

Yet, there are a select few who are smart enough to build boats and turn a profit by offering rides. Content entrepreneur Tanmay Bhat is one such outlier, who caught and rode the social media wave to build India’s first viral content business. From engaging a room full of comedy enthusiasts to winning millions of subscribers on YouTube, Tanmay has literally defined the formula for user engagement and retention.

“Virality isn’t science! It’s a product of experimentation”, says Tanmay.

With social media gaining more popularity by the day, your company’s valuation is definitely linked to customer validation. So if you want to scale your brand love, tune in to this episode of #BuildingItUp with Bertelsmann to catch his definitive guide on creating viral content.