The Sofa King with Edgar Blazona of BenchMade Modern

Building a Furniture Brand with Ethan Abramson

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2y ago 53:14

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On this episode, host Ethan Abramson sits down with Edgar Blazona, founder of the furniture company BenchMade Modern.

This episode is brought to you by Jobber- getjobber.com/ethan

It is an understatement to say that Edgar, with his 25 years of furniture experience, knows a thing or two about selling furniture.

Having worked in the industry as a founder of multiple companies, including BenchMade Modern, a pioneering sofa brand with revenue of 10 plus million dollars in 2020. As well as a designer for many large brands and as a hands-on builder of his own furniture, Edgar has the full view of what it takes to be successful in the furniture business.

Follow along as we talk about how to get the right kind of press, the pains of shipping furniture, what you need to know to start your company today and much more.

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