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Inhalt bereitgestellt von Builder Funnel Radio and Spencer Powell. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Builder Funnel Radio and Spencer Powell oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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279 - Marketing is a Process, Not an Event
Manage episode 426824122 series 1909637
Inhalt bereitgestellt von Builder Funnel Radio and Spencer Powell. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Builder Funnel Radio and Spencer Powell oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.
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continue reading
449 Episoden
Manage episode 426824122 series 1909637
Inhalt bereitgestellt von Builder Funnel Radio and Spencer Powell. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Builder Funnel Radio and Spencer Powell oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.
…
continue reading
449 Episoden
Alle Folgen
×Most companies either aren’t tracking ROI at all or are looking at the wrong numbers, leading to confusion and wasted spend. This episode offers a clear formula for understanding what your marketing is actually returning, how to spot what's working, and how to scale with confidence. With real-world examples and a long-term mindset, it’s a guide to making smarter marketing decisions that lead to measurable business growth. Listen now!…
Scaling to $10 million and beyond takes more than ambition—it requires a serious investment in marketing. Top remodeling companies spend 8–10% of revenue to drive growth, not after they get big, but to get big. This episode explores key mindset shifts, why marketing is a growth engine—not a cost—and how to align your sales and marketing strategy for long-term success.…
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Builder Funnel Radio

If your sales feel like a rollercoaster—one great month followed by two slow ones—you’re not alone. In this episode, Spencer dives into why so many remodelers face this kind of unpredictability and how to fix it. Spoiler: it starts with volume, not just better leads. Tune in to learn how to smooth out your revenue and build a more stable, scalable business. Listen now to start gaining control over your pipeline.…
Why are remodeling and custom home leads so expensive right now? In this episode, Spencer breaks down the top 3 reasons: more competition, cautious consumers, and evolving ad platforms. You'll learn why traditional strategies aren’t working as well—and what you can do instead. From hyper-targeted campaigns to smarter nurturing, this episode offers practical tips to lower lead costs and improve ROI in today’s market.…
Ever wonder if your marketing efforts today will pay off years down the road? In this episode, Spencer reveals the real power of long-term marketing, sharing how leads from as far back as 2015 are just now becoming customers. Learn how to build a sustainable system that captures and nurtures leads for the long haul—listen now!…
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Builder Funnel Radio

What’s the fastest way to fill your pipeline when the phone stops ringing? Spencer breaks down the paid ads playbook, shares a simple email you can send today, and explains why your word-of-mouth close rate won’t cut it anymore.
Leads feeling a little sluggish lately? You're not alone. In this episode, we dig into what might be going on and how to respond when the phones get quiet. Whether it's the economy or something else, there's always a next move. Listen now!
What’s your remodeling or building business actually worth? In this episode of Builder Funnel Radio, Spencer breaks down the small business valuation formula using SDE (Seller’s Discretionary Earnings), explains what drives your multiple up or down, and shares real-world examples. Whether you're looking to sell, scale, or just build a healthier business, this episode will help you understand the true value of what you've built—and how to increase it.…
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Builder Funnel Radio

In this episode of Builder Funnel Radio, we dive into the power of playing the long game when it comes to remodeling leads. We'll share a real-life success story from one of our clients who closed a $198K project in Q1 — from a lead that came in multiple years prior and only engaged sporadically. If you’ve ever wondered whether it’s worth emailing your list or nurturing past contacts, this episode is for you.…
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Builder Funnel Radio

What if your advertising dollars could go twice as far—and convert better leads—just by adding one missing ingredient? In this episode of Builder Funnel Radio, Spencer shares the powerful one-two punch that transformed his agency from invisible to in-demand: content marketing + advertising. He tells the story of how he landed his first clients by combining educational content with targeted outreach—and how remodelers and custom builders can apply the same strategy today.…
The remodeling market is slowing down, and it’s hitting hard—fewer leads, delayed projects, and industry-wide budget cuts. In this episode, Spencer breaks down exactly what remodeling business owners should be doing right now to stay profitable, visible, and positioned for long-term success. If you're feeling the pressure, this is the playbook you need.…
Too many leads might sound like a dream—but it can quickly turn into a bottleneck if you don’t have a plan. In this episode, Spencer shares three smart moves you can make to handle the influx: raise your pricing, get pickier about projects, and build a strategic backlog. If your pipeline is overflowing, this one’s for you. Listen now!…
Builder Funnel has worked with hundreds of remodelers and custom builders, and one tool we consistently recommend is HubSpot. But why? In this episode, Spencer breaks down why HubSpot is our go-to CRM—for both our clients and our own team. From tracking leads and automating follow-up to syncing sales and marketing efforts, HubSpot isn’t cheap—but it is powerful. Spencer covers what makes the platform worth the investment, how we use it internally, and why it’s become an essential tool for remodeling companies ready to scale. Listen now!…
Every business has a constraint — the bottleneck that’s holding you back from your next level of growth. In this episode, you’ll learn how to identify whether your biggest limiter is leads, sales, or team capacity — and what to do about it. Spencer shares real examples from his own business and client experiences, plus the key moves that helped unlock massive growth. Want to break through your biggest business constraints? Don’t miss Builder Funnel's Sales & Marketing Workshop this May — secure your spot and start scaling with confidence! Email us for more info at radio@builderfunnel.com.…
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Builder Funnel Radio

Spending money on digital ads without a clear plan or patience can waste time and budget. After investing over $250K in Google and Meta Ads in just 12 months, Spencer Powell shares four key lessons remodelers and custom builders need to know before scaling ad spend. From setting realistic timelines to understanding seasonality and knowing your numbers — this episode will help you run profitable, sustainable ad campaigns. Want to make smarter ad investments? Hit play and learn how to maximize your ROI!…
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