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Why Core Values Matter for Founders: Define, Align, and Lead with Clarity
Manage episode 498430082 series 3625526
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Why core values matter for founders isn’t just a philosophical question—it’s a strategic necessity. In this episode of the Build Your Business Podcast, Matt and Chris Reynolds break down how your personal values shape your business, influence hiring, drive decision-making, and define company culture. You'll learn how to discover your real—not aspirational—core values, and how to use them as a compass for long-term success.
If you’re a founder, entrepreneur, or business owner, this episode will help you lead with integrity, focus, and clarity—especially in chaotic or high-stakes situations. Whether you’re just starting your company or leading a mature team, defining your core values is a must.
✅ What You’ll LearnWhy core values matter for founders (and what happens if you skip them)
How to identify your authentic values using practical, repeatable exercises
Why core values beat goals when it comes to long-term success
How to align your team around a values-driven culture
How to use values as a filter for hiring, strategy, and leadership decisions
00:00 – Intro: From Fear to Freedom 01:10 – Why Core Values Aren’t Just Posters 04:26 – The Standard Bearer: A Metaphor for Values 11:04 – Core Value Conflicts & Communication Expectations 17:48 – Listing Attributes: A Self-Awareness Exercise 26:57 – From Attributes to Core Values 34:05 – Use the Tools You Have: Nature, Nurture, & Personality 39:02 – Still Stuck? Try the Sticky Note Exercise 42:25 – Barbell Logic’s Core Values: Growth, Connection, Consistency 48:18 – Prioritize Your Core Values for the Year 55:15 – Recap & Practical Implementation
🔖 Hashtags#CoreValues #BuildYourBusiness #StartupLeadership #FounderAdvice #EntrepreneurMindset #BusinessStrategy #TeamCulture #BusinessGrowth #MattReynolds #TurnKeyCoach
PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX
Matt's Links
- Website: https://ryanmattreynolds.com/
- Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
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