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The Shifting Role of Brick-and-Mortar Locations: Embracing the New Era of In-Person Shopping
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Episode Title: The Shifting Role of Brick-and-Mortar Locations
Description: In this episode of Clienteling Unveiled, host Katie Tame is joined by Meiling Fournier, VP of Sales at BSPK, and Nico Alfonso, Account Executive at BSPK, to explore the evolving role of brick-and-mortar stores in today’s retail landscape. As physical retail faces unprecedented challenges, our guests discuss why brick-and-mortar locations remain crucial and how they are adapting to new consumer preferences.
Discover insights on:
- Current Retail Trends: How the rise of e-commerce has impacted physical stores and what the future holds.
- Consumer Behavior: Why 61% of Gen Z and 57% of adults still prefer in-person shopping.
- The Power of Personalization: How integrating clienteling and personalized strategies can drive customer loyalty and enhance the in-store experience.
- Future Outlook: The key strategies that will help brick-and-mortar stores thrive in a digital age.
Tune in to learn how brick-and-mortar stores can reinvent themselves and embrace new opportunities for success.
BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.
Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101
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