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The Power of Experiential and Personalized Retail
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Clienteling Unveiled - Episode: The Power of Experiential and Personalized Retail
Host: Zuzanna Kusznir
Guest: Meiling Fournier, VP of Sales at BSPK
Welcome back to Clienteling Unveiled! I’m your host, Zuzanna Kuszkir, and today’s episode dives into the transformative world of experiential and personalized retail. We’re thrilled to have Meiling Fournier, the VP of Sales at BSPK, joining us to share her expertise on this exciting trend.
In this episode, Meiling and I explore how retail brands are reinventing customer loyalty through immersive and tailored experiences. With only 23% of Americans showing true brand loyalty, traditional tactics like loyalty programs are losing their edge. Instead, brands are winning customers with unique, personalized interactions.
We discuss standout examples like Aldo’s playful "Pillow Walk" pop-up shop and Bloomingdale’s Barbiecore experience, which showcase how blending fun, engagement, and personalization can create unforgettable brand moments.
Meiling highlights why personalization is crucial in today’s market—it's all about making customers feel valued and understood. We delve into how a tailored shopping journey can not only attract new customers but also foster lasting loyalty.
Tune in to learn how experiential and personalized retail can revolutionize your approach to customer engagement and drive real results. Don’t miss this insightful conversation with Meiling Fournier!
Thanks for listening to Clienteling Unveiled. If you enjoyed this episode, be sure to subscribe for more expert insights and retail strategies. Until next time, keep creating those unforgettable experiences!
BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.
Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101
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