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On this episode of Advances in Care , host Erin Welsh and Dr. Craig Smith, Chair of the Department of Surgery and Surgeon-in-Chief at NewYork-Presbyterian and Columbia discuss the highlights of Dr. Smith’s 40+ year career as a cardiac surgeon and how the culture of Columbia has been a catalyst for innovation in cardiac care. Dr. Smith describes the excitement of helping to pioneer the institution’s heart transplant program in the 1980s, when it was just one of only three hospitals in the country practicing heart transplantation. Dr. Smith also explains how a unique collaboration with Columbia’s cardiology team led to the first of several groundbreaking trials, called PARTNER (Placement of AoRTic TraNscatheteR Valve), which paved the way for a monumental treatment for aortic stenosis — the most common heart valve disease that is lethal if left untreated. During the trial, Dr. Smith worked closely with Dr. Martin B. Leon, Professor of Medicine at Columbia University Irving Medical Center and Chief Innovation Officer and the Director of the Cardiovascular Data Science Center for the Division of Cardiology. Their findings elevated TAVR, or transcatheter aortic valve replacement, to eventually become the gold-standard for aortic stenosis patients at all levels of illness severity and surgical risk. Today, an experienced team of specialists at Columbia treat TAVR patients with a combination of advancements including advanced replacement valve materials, three-dimensional and ECG imaging, and a personalized approach to cardiac care. Finally, Dr. Smith shares his thoughts on new frontiers of cardiac surgery, like the challenge of repairing the mitral and tricuspid valves, and the promising application of robotic surgery for complex, high-risk operations. He reflects on life after he retires from operating, and shares his observations of how NewYork-Presbyterian and Columbia have evolved in the decades since he began his residency. For more information visit nyp.org/Advances…
Bistro UpRising
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Manage series 3147995
Inhalt bereitgestellt von Daniel Ortiz. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Daniel Ortiz oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Is this podcast we talk about the best restaurant marketing strategies and how to market your restaurant to get more customers into your doors on a daily basis!. This is Daniel Ortiz and Welcome to Bistro UpRising. Cover art photo provided by Sandra Seitamaa on Unsplash: https://unsplash.com/@seitamaaphotography
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Eine Episode
Alle als (un)gespielt markieren ...
Manage series 3147995
Inhalt bereitgestellt von Daniel Ortiz. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Daniel Ortiz oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Is this podcast we talk about the best restaurant marketing strategies and how to market your restaurant to get more customers into your doors on a daily basis!. This is Daniel Ortiz and Welcome to Bistro UpRising. Cover art photo provided by Sandra Seitamaa on Unsplash: https://unsplash.com/@seitamaaphotography
…
continue reading
Eine Episode
Alle afleveringen
×Hey Welcome to the first episode. Is this one we talked about how you can market your restaurant with social media, the best communication channels nowadays to build awareness around it. If you’re struggling to get more people into your doors it’s not necessarily in most cases because your product or service, but because the lack of attention you’re getting. Attention is a the new currency and you need a lot of it if you want to get more customer, and the best way to get attention faster and cheaper is by using social media platform like Facebook, Instagram, Twitter just to name a few. It’s where he eyeballs are right now and you can take advantage of these massive platform. You can go right now if you haven’t yet, and create a fan page on Facebook for your restaurant for free. That would be the first step. If you have it already, START POSTING LIKE CRAZY! Sorry for the scream lol but yes! Post 3-4 times a day everyday! I know that it sounds hard and in tomorrow’s episode I’m going to be talking about the tools you can you use to mitigate this and save yourself a ton of time while doing this!. So it’s not just about posting for the sake of it. Social media works in a different way than other advertising platform like radio, magazines or tv. They are called social for a reason. People go there to watch funny cat videos and gossip, whoever you and si can go there with beautiful and intriguing posts and create a pattern interruption to grab there attention and getting them into our ecosystem. That’s the first step, get there attention, not selling, not yet. After we get there attention, step 2 comes in place, we build rapport with them. Reply to any question, say hi and thanking them for the follow and like, people love this attention and the will be willing to the conversation going, that’s when step 3 comes in, empathy and gratitude. You can say simple things like “Hey Jackie thank you very much for the following, here’s a $10 off coupon on us for your first visit, see you soon :)”. That’s how you convert someone that doesn’t have a clue of who you and your restaurant are to someone who can potentially be in your door the same day. Tomorrow we will talk more about the three step and how to master them. Thank you guys to listening there first episode. It’s completely raw but the value is there. This is Daniel Ortiz with Bistro UpRising, Talk soon!.…
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