Beyond the Resume Podcast with Sarah Berman (Constructing a PR powerhouse)

Beyond the Resume

YouTube: https://youtu.be/fUiwpBCzMrw • Spotify: https://bit.ly/4oUQ62r

In this episode of Beyond the Resume, hosts Chris Papa and Lisa Flicker sit down with Sarah Berman, Founder and President of The Berman Group, one of the leading public relations firms in the real estate and construction industries.

Sarah shares how her early studies in urban planning led her into the fast-paced world of communications, ultimately inspiring her to launch her own firm nearly 20 years ago. She opens up about what it takes to build a PR powerhouse—from crafting compelling client stories and navigating industry challenges to cultivating a company culture rooted in hard work, empathy, and excellence.

This conversation is packed with insights on entrepreneurship, brand building, client trust, and leadership, offering valuable lessons for anyone looking to make an impact in real estate or communications.

Chapters

(02:10) From Urban Planning to Public Relations

(04:35) Building a PR Powerhouse from the Ground Up

(07:00) What It Takes to Succeed in PR

(09:45) Earning Trust and Managing Tough Clients

(12:20) Finding a Niche: PR for Construction & Real Estate

(15:00) Growth Through Reputation and Referrals

(18:00) Balancing Family, Leadership, and Entrepreneurship

(19:00) Building Culture and Empowering a Team

(22:00) Optimism and Innovation in Real Estate

(25:40) Most Memorable Projects and Partnerships

(29:10) Mentorship, Hiring, and the Next Generation of PR

(33:00) Advice for Future Entrepreneurs

YouTube: https://youtu.be/fUiwpBCzMrw

Spotify: https://bit.ly/4oUQ62r

Apple Podcasts: https://apple.co/3I3nkG9

Web: https://www.jacksonlucas.com/podcast/sarah-berman