Karan Shroff on brand building, the importance of relatability, working with Sachin & Dhoni, building great teams [#20]

Best in Class with Harish Narayanan

Karan Shroff is the CMO and Partner at Unacademy. He's a good friend and a fellow marketer, and there's a lot to be learnt from his career journey and his stellar work in brand building and content marketing. He's the driving force between Unacademy's "Let's crack it" campaign and superhit web-shows such as Kota Factory and Aspirants (co-created with TVF). For all budding young marketers & brand builders out there, this one is a no-miss episode! Hope you enjoy it.

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Timestamps:

• 1:22 Intro.
• 2:35 Career pivots, learning brand marketing.
• 7:13 Joining Unacademy, building a brand from scratch.
• 12:37 Creative and storytelling, balancing brand building and revenue orientation.
• 17:11 Content marketing and the importance of relatability in content (Kota Factory).
• 23:28 "Let's Crack It" campaign and connecting deeply with the customers.
• 28:27 Role of TV and Digital Video in building a millennial brand in India.
• 34:10 Working with Sachin & Dhoni. Learning from the Champions.
• 41:22 Building great marketing teams.
• 46:24 Rapidfire questions: Favourite brand, inspiring people, favourite books, movies.
• 50:31 Advice for young marketers.

Disclaimer: The views, information, or opinions expressed during the series are solely personal and do not necessarily represent those of my company / employers.