Quit Your Day Job, Start Your Dream Business & Stop Doubting Yourself with Katerina Schneider, Founder of Ritual

Behind Her Empire

In this week’s episode, we’re re-airing one of our top episodes from last year with Katerina Schneider. Katerina is the Founder and CEO of Ritual, a personal health brand bringing a new level of transparency to the health & wellness industry. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science. Now as one of the most trusted brands in the category, Ritual has had more than a million customers and has the top-selling online prenatal multivitamin.

In this week's episode, we delve into Katerina's family's immigration journey, arriving in the US with only $50 & a suitcase, and how it has influenced her views on success and money. We explore her transition from finance to a different career path & the role of relationships in her journey. We also touch on the significant pivots Ritual made in terms of product, branding, & marketing very early on, as well as the biggest challenges she faced. Katerina also shares how she incorporates wellness in her life as a mother of three and business owner, highlighting the importance of being a little selfish when it comes to self-care, & so much more.

We talk to Katerina about:

* Migrating to the US with her family with only $50 and a suitcase. [03:27]

* Katerina’s finance career and involvement in a major US bank failure. [06:07]

* Working at Universal Music, rebuilding her confidence, & discovering passions. [12:45]

* Katerina’s transition to a new industry. [14:42]

* Advice on embracing uncertainty and trusting the process. [18:53]

* Ritual's inspiration rooted in Katerina's personal experience during her first pregnancy.[21:51]

* How Katerina thrived being both a mother and entrepreneur. [29:31]

* The original idea of Ritual and how it changed over time. [34:46]

* Taking care of yourself, building habits, and going back to the basics. [41:39]

* Why EVERYONE should start a business, and knowing when to take that leap. [47:47]

Episode is brought to you by Beeya:

* If you're struggling with hormonal imbalances, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

* Get $10 off with promo code BEHINDHEREMPIRE10

Follow Yasmin:

* Instagram: https://www.instagram.com/yasminknouri/

* Website: https://www.behindherempire.com/

Follow Katerina:

* Instagram: https://www.instagram.com/katandkale/

* Website: https://ritual.com/

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