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38 - Gratitude in Business
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It can be tempting to offer steep discounts or to host large events to show appreciation to your customers but I think we need to be cautious. In this episode, I am discussing practical and cost-effective ways for small business owners to show appreciation for their customers in personal ways that cost very little. Personalized and genuine gestures are so valued. This is where I think small businesses have an edge over large corporations. Showing sincere appreciation while balancing financial responsibility, can help you build meaningful connections without overspending.
Key Moments:
- 04:30 Listen to your customers to learn what matters to them. Notice small details.
- 06:20 Implement the Platinum Rule when it comes to customer appreciation.
- 08:45 Be creative and financially smart when planning how to demonstrate gratitude to your customers. When your journey becomes bigger than you, how many other lives will you impact and enrich?
- 15:00 Could you build VIP access or offer package deals instead of discounts?
21:45 How can you ensure that your customer appreciation efforts are good for your customers and your business?
Contact Kari Lotzien | Be the Anchor:
Key Links from this Episode:
- Learn more about Private Coaching with Kari
- Book a call to discuss the best options for your situation directly.
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