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Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue
Manage episode 426566780 series 3578279
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Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand generation lead for financial services at Google Cloud, will share her expertise and successful campaign experiences, providing listeners with valuable strategies and lessons learned.
Key Highlights:
- Broad Audience vs. Vertical Marketing Strategies: Tejal explains the distinct approaches of marketing to a broad audience versus a specific industry, emphasizing the importance of industry-specific language and channels.
- Targeting Industries for Marketing Efforts: Discussion on whether to start broad and narrow down or begin with a specific vertical, with Tejal advocating for a horizontal start to build a customer base before focusing on niche markets.
- Data-Driven Industry Focus in Marketing: The importance of a data-driven approach to choosing industries, tailoring messages to specific pain points, and building trust through relatable content.
- Effective Marketing Strategies in Competitive Industries: Insights into building relationships, credibility, and standing out in a crowded market, with a focus on creating unique themes to drive leads.
- Tejal's Successful Marketing Campaigns: A deep dive into Tejal's wealth management and Clairvate Top 100 Global Innovators campaigns, highlighting the strategies and successes of these initiatives.
- Recognition Programs and Innovation: The role and impact of recognition programs and awards in various industries, with a discussion on the evolving landscape of these initiatives.
Tune in to gain practical tips and real-world examples of how to navigate B2B marketing effectively.
Chris Rack on LinkedIn
Tejal Sughrue on LinkedIn
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