Intent Data in Focus: B2Boring LIVE with Shanelle Rucker

B2Boring

In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it to improve efficiency. Additionally, they consider the potential of integrating Business-to-Consumer (B2C) tactics into a Business-to-Business (B2B) framework, drawing from their extensive experiences. Tune in to gain valuable insights on using intent data to drive marketing success.

Key Highlights:

• Exploring "Intent" in Marketing: Chris and Shanelle discuss various interpretations of intent in marketing and its significance in both B2B and B2C contexts.
• The Role of Creativity in Demand Generation: Shanelle shares her journey as a Demand Generation Marketer, emphasizing the importance of creativity and deep audience understanding.
• Challenges with Intent Data: Shanelle reflects on her early encounters with intent data, its limitations, and the need for more transparent and effective data usage.
• Defining Sales Intent: The conversation covers how to define and measure sales intent, highlighting the importance of distinguishing between learning and action-oriented intent.
• Future of Intent Data: Visions for improving intent data, including integrating niche signals and combining B2C with B2B data for a comprehensive view.
• Innovations in B2B Marketing: Chris and Shanelle discuss AI's potential for personalizing marketing efforts and the exciting future of B2B marketing.

Join us for a great conversation on how to leverage intent in marketing, enhance demand generation strategies, and stay ahead in the evolving B2B landscape.
Shanelle Rucker on LinkedIn
Chris Rack on LinkedIn

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