The Parallel Lives Tabletop podcast

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Vor zehn Jahren hinzugefügt

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1
How Anthropologie gets omnichannel right (and what to learn) 27:29

vor 13 Tagen27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Parallel Lives Tabletop Podcast explicit

Serie-Home•Feed

A tabletop roleplaying podcast geared towards the world of atypical analog adventures, surreal storytelling, and unique game mechanics.

42 Episoden

#Games and Gambling #Table Top Games #Hobbies #Parallel Lives, your recondite roleplaying resource #Parallel Lives #Lifestyle

The Parallel Lives Tabletop Podcast explicit

updated vor 7 Jahren

Serie-Home•Feed

A tabletop roleplaying podcast geared towards the world of atypical analog adventures, surreal storytelling, and unique game mechanics.

42 Episoden

#Games and Gambling #Table Top Games #Hobbies #Parallel Lives, your recondite roleplaying resource #Parallel Lives #Lifestyle

كل الحلقات

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38: Parallel Lives: Season 2 Finale! 1:28:24

vor 7 years1:28:24

1:28:24

What concepts would we like to see more of? What are our earnest sexy 2.0s?? What games would have beautiful children together??? All this and more as we wrap up this edition of Parallel Lives with a rousing retrospective in the form of our very own awards show! Thank you so, so, so much for listening. We'll be back. The Music: http://incompetech.com https://freepd.com Our Website: http://www.ParallelURL.com…

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37: Conspiracist - And I think, Probably Teenagers Still Exist! 1:01:22

vor 7 years1:01:22

1:01:22

Can Parallel Lives unravel the tangled web of Conspiracist? How deep does this rabbit hole go?? lt;p> The Game: http://www.drivethrurpg.com/product/211512/Conspiracist-the-Game-THEY-Dont-Want-You-to-Play The Music: http://incompetech.com Our Website: http://www.ParallelURL.com

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36: InSpectres - A Kickstarter to Buy Gilman, Illinois 1:24:06

vor 7 years1:24:06

1:24:06

This week Parallel Lives looks at InSPectres: A game where you hunt ghosts and ghouls...and if you're lucky the office is even paying you higher than minimum wage to do it. lt;p> The Game: http://www.memento-mori.com The Music: http://incompetech.com Our Website: http://www.ParallelURL.com

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35: The Beast - It's Not A Butt 29:41

vor 7 years29:41

29:41

What would you say if we told you there's a monster hidden in your home? If you answered "What's the sex like?", this game may be for you! The Game: http://beast.nakedfemalegiant.pl The Music: http://incompetech.com Our Website: http://www.ParallelURL.com

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34: Serpent's Tooth - Heavy is the Head That Wears the Crown, But Also Crowns Are Shiny and Cool 1:01:07

vor 7 years1:01:07

1:01:07

Join Parallel Lives as we take a look at Serpent's Tooth, a game where (unusually for us) there is a GM....at least until you take them down. The Game: https://heartofthedeernicorn.com The Music: http://incompetech.com Our Website: http://www.ParallelURL.com

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33: Neon Genesis Podvangelion - You Can (Not) Adapt 42:34

vor 7 years42:34

42:34

This unique episode of Parallel lives is a deep dive into the fraught world of adaptational design! (and also we talk a lot about anime) Evangelion: https://www.funimation.com/shows/evangelion/ Our Website: http://www.ParallelURL.com

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32: Cosmic Patrol - Razor Claw, Laser Drill 1:09:43

vor 7 years1:09:43

1:09:43

Parallel Lives: IN THE 25TH CENTURY! We hope you like pulp, because this week's game is all about it. Does Cosmic Patrol capture the heart of golden age science fiction, or is it a funhouse mirror of yesterday's serials? The game: http://www.cosmicpatrol.com Our Website: http://www.ParallelURL.com

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31: My Life With Master - That's How They Do It On Anti-Terra 1:23:19

vor 7 years1:23:19

1:23:19

It's time. The Great Work has begun. The first step is to listen to this podcast. That's an order. The game: http://www.halfmeme.com/master.html Our Website: http://www.ParallelURL.com The Music: https://tinyurl.com/ycxxe5og

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30: Ghost Ship Enyo - Puzzles in Space 42:52

vor 7 years42:52

42:52

Parallel Lives dives into the spooky future of an out-loud text adventure. The game: https://www.amazon.com/Ghost-Ship-Enyo-Out-Loud-Adventure/dp/1514253186 Our Website: http://www.ParallelURL.com The Music: https://debsanderrol.bandcamp.com/track/walkthrough

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29: The Shab Al Hiri Roach - Maple Syrup 1:05:18

vor 7 years1:05:18

1:05:18

Meet the Shab Al Hiri Roach, the daring game that asks the question: Would you rather: watch your academic rivals surpass you -or- eat a gross bug? (oh also, the bug is a dark god) The game: http://bullypulpitgames.com/games/roach/ Our Website: http://www.ParallelURL.com The Music: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100105…

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Bonus: A Great Machine 10:26

vor 7 years10:26

10:26

oh no who let wednesday have unfettered control of the podcast feed she could do anything (new full episode up on Sunday, as usual) The game: http://www.goldencobra.org/pdf/2016/AGreatMachine_Axelrod.pdf Jared Axelrod: http://www.jaredaxelrod.com Our Website: http://www.ParallelURL.com

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28: Apocalypse World Part 2 - Boiling Points 46:01

vor 7 years46:01

46:01

The conclusion of our Apocalypse World two-parter special! Is there adventure to be found after the end, or only ruination? The game: http://apocalypse-world.com Our Website: http://www.ParallelURL.com The Music: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1600034

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27: Apocalypse World Part 1 - Sizzle Takes 1:11:25

vor 7 years1:11:25

1:11:25

The rubber hits the road--Part one of two of our Apocalypse World experience! The game: http://apocalypse-world.com Our Website: http://www.ParallelURL.com The Music: http://incompetech.com

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26: GMless vs GMed Roleplaying Games - A Stan Lee Dakimakura 30:49

vor 7 years30:49

30:49

Are stories better served central vision or group discussion? Is surprise important in roleplaying? Our Website: http://www.ParallelURL.com The Music: http://incompetech.com

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25: Psi*Run - Exit Pursued by the Game 54:00

vor 7 years54:00

54:00

Parallel Lives takes on the aptly-named psychics-on-the-run simulator: Psi*Run! The Game: http://nightskygames.com/welcome/game/PsiRun Our Website: http://www.ParallelURL.com The Music: http://incompetech.com

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