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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Space Minds
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Inhalt bereitgestellt von SpaceNews. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von SpaceNews oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Space Minds is a new audio and video podcast from SpaceNews that focuses on the inspiring leaders, technologies and exciting opportunities in space. This weekly podcast features compelling interviews with scientists, founders and experts who love to talk about space, covers the news that has enthusiasts daydreaming, and engages with listeners. Join David Ariosto, Mike Gruss and journalists from the SpaceNews team for new episodes every Thursday.
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18 Episoden
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Inhalt bereitgestellt von SpaceNews. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von SpaceNews oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Space Minds is a new audio and video podcast from SpaceNews that focuses on the inspiring leaders, technologies and exciting opportunities in space. This weekly podcast features compelling interviews with scientists, founders and experts who love to talk about space, covers the news that has enthusiasts daydreaming, and engages with listeners. Join David Ariosto, Mike Gruss and journalists from the SpaceNews team for new episodes every Thursday.
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×In this week's episode of Space Minds, Bhavya Lal, the former acting Chief Technologist at NASA explains how nuclear power could unlock humanity's next giant leap in space.Our interview with Bhavya Lal, a prominent voice in space policy, delves deeply into the conversation around nuclear power in space. It begins with a historical overview, citing projects like Orion and NERVA from the 1950s and 60s that envisioned nuclear propulsion for interplanetary missions. Lal underscores how nuclear space exploration has long been discussed but has struggled to gain sustained investment and progress, often stalling due to overambitious goals, lack of demand, cultural fears, and infrastructure gaps.A key part of the discussion centers on the immense energy density of nuclear power compared to conventional methods, which makes it especially valuable for long-duration space missions, such as to Mars or beyond. Lal emphasizes that solar power becomes increasingly inefficient the farther we venture from the Sun, making nuclear energy essential for propulsion, habitats, and industrial activities in deep space. She also highlights how countries like Russia have already launched several nuclear reactors for space use, motivated by strategic military needs.From a geopolitical perspective, Lal stresses the need for the U.S. to treat nuclear space power as a strategic priority, noting how rivals like China are integrating fission reactors into their lunar base plans. She calls for a "crawl, walk, run" approach to developing robust space nuclear infrastructure, beginning with small-scale tests in Earth orbit and scaling up.Our interview ends on a personal note, with Lal recounting her childhood inspiration from the 1969 moon landing and her father’s influence. She discusses the emotional and inspirational power of space exploration, especially in motivating youth to pursue STEM, and reflects on how her passion for preserving humanity ultimately brought her back to a career in space policy.…
In this week's episode of Space Minds, Lori Garver, former NASA Deputy Administrator sits down with host David Ariosto. Garver describes what drives spaceflight-and what that means for the agency's shifting priorities. In this conversation Garver delves into the evolving landscape of U.S. space policy, particularly against the backdrop of political dynamics, commercialization, and shifting priorities within NASA. Garver reflects on the continuity and changes in NASA’s approach, highlighting enduring issues such as the politically driven support for the Space Launch System (SLS) and the broader implications of increased partisanship. Garver also critiques the sustainability of current lunar missions and expresses concern about potential budget cuts, particularly in space and Earth sciences, as NASA shifts focus toward Mars exploration and commercial low Earth orbit (LEO) initiatives. Garver notes the influence of billionaires on the space economy, which has reshaped priorities and expectations, often at odds with traditional governmental roles. And to wrap up, Garver emphasized the need for strategic clarity, especially in the context of geopolitical competition with China and uncertainties brought by trade policies and tariffs. Ultimately, she underscores the complexity of aligning national space goals with constrained budgets and commercial interests, warning that without clear direction and support, NASA could face significant challenges in executing its long-term vision. Space Minds Podcast https://spacenews.com/space-minds-podcast/…
In this week's episode of Space Minds, Bill Nye, CEO of the Planetary Society sits down with host David Ariosto. The conversation starts with Bill's journey but quickly pivots to the proposed science budget cuts at NASA.In this conversation, Bill Nye reflects on the current state of space exploration, describing it as the most exciting period since the Apollo era due to the surge in rocket launches, commercial space ventures, and ambitious scientific missions. He emphasizes the importance of NASA focusing on extraordinary, non-commercial tasks such as exploring Mars, Europa, and Venus, while leaving routine operations in low Earth orbit to private companies. Nye voices strong opposition to proposed budget cuts to NASA’s Science Mission Directorate, arguing that such reductions undermine essential scientific progress and public interest in space exploration. He also critiques the idea of colonizing Mars, noting the planet’s extreme hostility and drawing parallels to the inhospitable nature of Antarctica.The conversation delves into the philosophical implications of discovering extraterrestrial life, which Nye believes would profoundly shift humanity's understanding of its place in the universe. He warns against prematurely contaminating potential Martian habitats with human bacteria, advocating for cautious and deliberate exploration. Beyond space science, Nye addresses the challenges of modern science communication and the divide between scientifically literate and disengaged populations. He highlights the need to inspire younger generations to pursue STEM fields. Nye concludes by underscoring the need for strong leadership at NASA to maintain U.S. prominence in space and support ongoing missions.…
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Space Minds

1 Signals from Space Symposium: Global Collaboration and the Evolving Commercial Space Landscape 17:36
This is a bonus edition of Space Minds by SpaceNews. This week we're at the Space Symposium in Colorado Springs where we'll record an episode Monday through Thursday. Our guest today is Brad Head, Managing Director of International Partnerships at Elara Nova. He sits down with Chief Content and Strategy Officer Mike Gruss to break down the latest news and insights from the Symposium including a conversation on global collaboration and the evolving commercial space landscape.…
This is a bonus edition of Space Minds by SpaceNews. This week we're at the Space Symposium in Colorado Springs where we'll record an episode Monday through Thursday .Our guest today is Kari Bingen, senior fellow at the Defense and Security Department at the Center for Strategic and International Studies. She sits down with Chief Content and Strategy Officer Mike Gruss, to break down the latest news and insights from the Symposium focusing on defense.…
This is a bonus edition of Space Minds by SpaceNews. This week we're at the Space Symposium in Colorado Springs where we'll record an episode Monday through Thursday. Our guest today is Clay Mowry, CEO, AIAA. He sits down with Chief Content and Strategy Officer Mike Gruss, to break down the latest news and insights from the Symposium. About Space Minds Space Minds is a new audio and video podcast from SpaceNews that focuses on the inspiring leaders, technologies and exciting opportunities in space.This weekly podcast features compelling interviews with scientists, founders and experts who love to talk about space, covers the news that has enthusiasts daydreaming, and engages with listeners. Join David Ariosto, Mike Gruss and journalists from the SpaceNews team for new episodes every Thursday. Space Minds Podcast https://spacenews.com/space-minds-podcast/…
This is a bonus edition of Space Minds by SpaceNews. This week we're at the Space Symposium in Colorado Springs where we'll record an episode Monday through Thursday. Our guest today is Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She sits down with Chief Content and Strategy Officer Mike Gruss, to break down the latest news and insights from the Symposium.…
In this week's episode of Space Minds, Luca Rossettini, Founder and CEO of D-Orbit sits down with host David Ariosto. The conversation starts with Luca's journey from aspiring astronaut to space industry entrepreneur. Luca recounts his experience working at NASA Ames, his near-success in becoming an astronaut in Europe, and his subsequent decision to build D-Orbit. He outlines the company’s mission to develop a logistics infrastructure capable of transporting goods, people, information, and energy between Earth, Mars, the asteroid belt, and the Moon. Luca also highlights D-Orbit's accomplishments, including completing 19 successful space missions and deploying over 180 payloads using their cargo vehicles.Luca delves into the company's broader vision of a circular economy in space, where instead of clearing debris, they aim to recycle and repurpose it. He explains that D-Orbit’s strategic roadmap is divided into steps, each targeting a specific market while building towards the ultimate goal of sustainable space infrastructure. He emphasizes the importance of sustainability and views space debris as a valuable resource that can be recycled and used to construct satellites and other assets directly in orbit. Additionally, he describes the company’s role in testing new technologies in space, ranging from AI systems to quantum payloads.Luca also discusses the challenges and opportunities presented by the evolving space economy, noting that D-Orbit operates across commercial, institutional, and defense sectors. Space Minds Podcasthttps://spacenews.com/space-minds-podcast/…
In this week's episode of Space Minds, Sara Alvarado, Executive Director for the Students for the Exploration and Development of Space, known as SEDS, sits down with host David Ariosto. In this conversation, Alvarado, shares insights on her organization’s role in nurturing the next generation of space professionals. She highlights the student-led nature of SEDS, which supports innovative collegiate projects such as reusable rocketry and CubeSat missions. Alvarado emphasizes the importance of community outreach, including programs where university students mentor younger students, enabling middle and high schoolers to engage directly with space technology. She also touches on her personal journey—from growing up in Colombia with limited access to space programs to leveraging her background in economics to lead SEDS and promote inclusivity in the space industry. The discussion also explores broader challenges in STEM education and diversity within the space sector. She notes the critical role of interdisciplinary collaboration, showcasing how fields like finance and healthcare are becoming more integrated into the space economy.…
In this week's episode of Space Minds, Richard DalBello, Principal, RDB Space and the recently retired Director of the Office of Space Commerce sits down with host David Ariosto.Our conversation with Richard DalBello primarily explores the evolution of space commercialization and the role of government and private sectors in shaping the industry's trajectory. DalBello, having worked across multiple U.S. administrations, provides historical context on how space commerce transitioned from a niche concept in the Reagan era to a major force in modern space activities. DalBello discusses key turning points, such as the shift towards commercial space partnerships under the Bush and Obama administrations, as well as the critical role of companies like SpaceX in proving the viability of reusable rockets and commercial crew transport. The discussion also touches on the increasing reliance of NASA and the Department of Defense on private space firms, emphasizing the growing intersection between national security interests and commercial space developments.Additionally, our conversation addresses the challenges of global space governance, particularly in the context of satellite congestion, data sharing, and the need for international cooperation. DalBello highlights the complexities of establishing regulatory frameworks, especially given the diverse approaches of major space players. He underscores the importance of setting global standards to ensure safe and sustainable space operations, while also acknowledging the difficulties of achieving political and commercial consensus.Our conversation closes with concerns about future policy directions, potential economic pressures on the space sector, and the uncertainties surrounding global alliances and their impact on space commerce.…
In this week's episode of Space Minds, Dan Smoot, CEO of Maxar Intelligence sits down with host David Ariosto.Our conversation with Dan Smoot delves into the capabilities and significance of geospatial intelligence, particularly as leveraged by his company, Maxar. Smoot explains how advanced satellite imaging provides crucial insights for national security, disaster response, and commercial applications. He highlights how Maxar's satellite imagery played a key role in tracking military movements, such as Russian deployments near Ukraine, and in aiding emergency response efforts like the Palisades fires in Los Angeles. Our conversation also touches on how AI and data processing technologies enable rapid decision-making, shifting intelligence analysis from weeks-long assessments to near real-time insights.Our conversation also explores the broader implications of geospatial intelligence, including its role in commercial sectors and urban planning. Smoot emphasizes the increasing importance of 3D mapping and real-time data processing, facilitated by partnerships with major cloud computing providers. He also addresses ethical considerations, such as privacy concerns and regulatory compliance, ensuring that technology is used responsibly. Our conversation concludes with reflections on Smoot’s background in technology and his enthusiasm for space exploration, underscoring how advancements in geospatial intelligence are shaping industries and geopolitical strategies in unprecedented ways.…
In this week's episode of Space Minds, Tony Bruno, CEO of United Launch Alliance, sits down with host Mike Gruss. What excites Tony Bruno about Vulcan, what scares him about China, and what ranching has taught him about space.The conversation with Bruno focuses on the development of the Vulcan rocket and its strategic importance. Bruno recounts the initial decision to move away from Russian RD-180 engines due to geopolitical concerns, the challenges of selecting a new engine, and the importance of designing Vulcan for high-energy orbit missions to address future national security needs. Bruno discusses the evolving space defense landscape, the role of agile development, and the necessity for maneuverability in space. Bruno also shares insights into the broader space industry, the role of large defense contractors, and the increasing urgency of space capabilities in response to geopolitical tensions, particularly concerning China and Taiwan. Additionally, he highlights his personal motivations for writing about space and defense topics and the importance of humanizing the space industry.…
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In this week's episode of Space Minds, meet Mars Society president Robert Zubrin, who reflects on his lifelong fascination with Mars, the nature of future martian settlements, and humanity's fate as a multiplanetary species. And don't miss our co-hosts Space Take on important stories before we close the Space Loop this week with trivia and feedback from you.…
In this week's episode of Space Minds meet Lee Rosen who reflects on his SpaceX tenure, co-founding ThinkOrbital and where the industry is headed.Rosen discussed his pivotal interactions with Elon Musk at Cape Canaveral in 2010, which shaped his career and SpaceX's vision. He highlighted the challenges of convincing military officials about reusable rocketry, citing the successful land landing on December 21, 2015. He also emphasized SpaceX's ethos of overcoming constraints through innovative solutions.The second part of our conversation focused ThinkOrbital's advancements as a space infrastructure company, including electron beam welding and X-ray technology for satellite inspection, which could enhance geopolitical transparency and anomaly resolution.And don't miss our co-hosts Space Take on important stories before we close the Space Loop this week with trivia and feedback from you.…
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Space Minds

In this week's episode of Space Minds meet Yao Song, a Chinese entrepreneur and CEO of Orienspace. Raised in a Communist revolution, Orienspace’s founder now aims to outpace Elon Musk and lead China’s private space race.And don't miss our co-hosts Space Take on important stories before we close the Space Loop this week with trivia and feedback from you.…
In this week's episode of Space Minds meet the NASA visionary who‘s bridging this issue. Johnson's Space Center's Douglas Terrier explains Artemis, the agency’s evolving role and where the state still fits. And don't miss our co-hosts Space Take on important stories before we close the Space Loop this week with trivia and feedback from you.…
In this week's episode our guest is Kam Ghaffarian, Chairman, Axiom Space, Intuitive Machines and other companies. Inspired by the Apollo 11 moon landing, starting in his basement, and finally reaching the moon. This is Kam Ghaffarian's inspirational story. And don't miss our co-hosts Space Take on important stories before we close the Space Loop this week with trivia and feedback from you. A transcript is available here: https://spacenews.com/space-minds-with-kam-ghaffarian/ About Space Minds Space Minds is a new audio and video podcast from SpaceNews that focuses on the inspiring leaders, technologies and exciting opportunities in space. This weekly podcast features compelling interviews with scientists, founders and experts who love to talk about space, covers the news that has enthusiasts daydreaming, and engages with listeners. Join David Ariosto, Mike Gruss and journalists from the SpaceNews team for new episodes every Thursday. Space Minds Podcast https://spacenews.com/space-minds-podcast/…
In this weeks's inaugural episode our guest is Peter Beck, founder and CEO of Rocket Lab, who provides us some background on his passion for space, on engineers leading companies, why Rocket Lab is not a launch company, and more. Space Minds Podcast by SpaceNews https://spacenews.com/space-minds-podcast/…
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