Unicorn Messaging podcast

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The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 40:34

vor 22 Tagen40:34

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We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

Unicorn Messaging

Serie-Home•Feed

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.

How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.

My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.

Discover how to craft messaging that makes your brand stand out in a saturated market.
Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.

DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder

Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!

24 Episoden

#Entrepreneur #Business #Self-Improvement #Marketing #Lucy Bedewi #Podcasting Education

Unicorn Messaging

updated vor 7 Tagen

Serie-Home•Feed

Discover how to craft messaging that makes your brand stand out in a saturated market.
Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.
Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.

Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.

DM me on Instagram: @lucy.bedewi
Follow the Podcast: @the.bold.founder

Follow or work with my messaging and copywriting studio:
@mywritehandwoman
Set up a call and check out the website!

24 Episoden

#Entrepreneur #Business #Self-Improvement #Marketing #Lucy Bedewi #Podcasting Education

All episodes

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21: [Pinch of Glitter] The No-Shame Crash Course Into Messaging Strategy 23:37

vor 7 Tagen23:37

23:37

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging . Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... but can you define it for me? So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means. You'll learn today: What brand messaging really is (and what it’s not) The 3 messaging mistakes that are quietly sabotaging your business Why your visuals mean nothing without the verbal brand to match How strong messaging makes sales easier, marketing more fun, and copywriting a total breeze A behind-the-scenes look at my signature offer, The Brief , and how it gives entrepreneurs the copy foundation they’ve been craving Ready to Craft Messaging That Converts and Connects? Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion . Grab all the juicy details + examples HERE Not quite ready for the full deep dive? Take my quiz: What’s Your Messaging Superpower? 4 Examples of What You Get With The Brief 1: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf 2: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf 3: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c92a4e/1736765064285/The+Brief+-++ReplicAIDE+.pdf 4: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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20: [MAGIC MOMENT] The messaging mistake I confused for my best move ever 18:01

vor 21 Tagen18:01

18:01

Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

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19: [HELP ME] How to position multiple offers so they 'play together' instead of compete 46:11

vor 6 weeks46:11

46:11

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers. So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode. We dive into: Why having multiple offers doesn’t mean your brand message has to be confusing Strategies for keeping your messaging clear and powerful Common brand strategy mistakes and how to avoid them The key to differentiating your brand in a crowded market Find Your Brand's Superpower: Take the Quiz Sign Up for the Exact Factor Sprint Connect with Kristina: Website Instagram LinkedIn Key Points: Brand messaging, competing messaging, brand strategy Chapter Marks: ⏳ [00:00:00] - Overcoming Fear of Multiple Offers ⏳ [00:00:10] - Why Multiple Offers Can Help You Thrive ⏳ [00:05:30] - The Importance of Clear Brand Messaging ⏳ [00:12:45] - How to Avoid Competing Messaging ⏳ [00:20:15] - The Key to Differentiating Your Brand ⏳ [00:30:40] - Final Takeaways & Action Steps Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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18: [HELP ME] Create luxury brand messaging AND keep your brand personality 37:28

vor 8 weeks37:28

37:28

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients? In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge. Key takeaways: Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious. Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice. Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services. How to maintain luxury branding while injecting personality Learn messaging strategies that elevate your brand’s voice Learn the secret to luxury messaging without sounding stuffy or intimidating Learn why transparent pricing matters in luxury branding—and when it doesn’t Connect with Lucy: Website: My Write Hand Woman Instagram: @mywritehandwoman Email: lucy@mywritehandwoman.com Connect with Sarah Beth: Website: Sarah Beth & Co. Email: Sarabeth@sarabethevents.com Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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Goodbye Bold Founder, Hello Unicorn Messaging! 9:19

vor 8 weeks9:19

9:19

Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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What is Unicorn Messaging? 4:10

vor 8 weeks4:10

4:10

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging . My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting verbal brand strategies for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchies goals. Discover how to craft messaging that makes your brand stand out in a saturated market. Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag. Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures. Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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17: M&A 101 for Female Founders: Debunking the Myths that Buying and Selling Business is Hard 44:36

vor 22 weeks44:36

44:36

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat. So I'm bringing on Lacey Madison who is the M&A gal, because she is a four times business owner, a multimillion-dollar investor, and a business consultant and startup advisor who specializes in helping female founders. Lacey is industry agnostic and she helps businesses rapidly build, grow, scale, and sell their own conglomerate multimillion-dollar businesses. As the founder of Sir Ventures and the SIR Business Academy, Lacey leverages her expertise in M&A fundraising, growing, and scaling businesses to inspire the next generation of women to break barriers and lead in the world of business and investing. I can’t wait to share this conversation of how acquiring or selling your business is not something that's just available to you but it could be a really great strategy for you to scale this business, your next business, and increase your wealth. M&A Resources: Flippa Baton Acquire. com Connect with Lacey Madison: @laceymadison_ ICYMI Newsletter Chapters: 00:00 Introduction to Business Acquisition 00:49 Meet Lacey Madison: Business Acquisition Expert 03:05 Debunking Myths About Buying and Selling Businesses 04:36 The Financial Realities of Business Acquisition for Female Founders 09:33 Operational Readiness for Acquisitions for Female Founders 14:05 Exploring Asset Acquisitions 20:08 Finding Acquisition Opportunities 23:20 Networking and Due Diligence 24:35 Strategies for Selling a Business 26:37 Preparing Your Business for Sale 28:03 Documentation and Data Rooms 30:22 Evaluating Potential Buyers 32:05 Building a Sellable Business from the Start 32:22 Lifestyle vs. Sellable Businesses 35:02 The Importance of Clean Operations 37:02 Tough Love for Aspiring Entrepreneurs Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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16: 7 ways to actually hit your 2025 founder goals and have the most profitable year yet 29:10

vor 24 weeks29:10

29:10

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of. Well, today I want to let you in on a secret on how to actually hit your founder goals and set your business up for success, but flexibly and realistically. I want your next year to be as expansive and explosive as you dream, but that takes some hard and honest advice. This isn't your average 2025 goal-setting episode, let's get into it. Check out: Ink + Volt Goal Planner Chapters: 00:00 Introduction and Setting the Stage 01:33 The Importance of Goal Setting for Founders 03:33 Laying the Groundwork in December for Founders 05:46 Creating a Goal Setting Ritual forFounders 09:47 Diving into the Goals for your Business 13:21 Shifting Identities for Success for Founders 16:36 Taking Radically Different Actions for your Business 21:32 Tangible Example Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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15: Is your brand authentic? Let's find out. 56:16

vor 26 weeks56:16

56:16

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily: Servicepreneur Network The Servicepreneuer podcast Chapters: 01:49 Foundations for New Service-Based Business Owners 04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT 36:32 Building Trust and Authenticity as a Service Based Business 44:58 Consistency in Sales and Marketing as a Service Based Business 49:47 Foundations and Marketing Strategies for Serviceprenuers 51:55 Programs and Community for Servicepreneurs Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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14: Your brand is pretty, but not selling? Crafting a verbal brand that actually SELLS 26:32

vor 27 weeks26:32

26:32

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something. So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand . In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application . ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! For more on brand strategy check out Episode 4: HERE Check out the: Crafting Your Verbal Brand Workbook Chapters: 2:33 Your Founder Mission Statement 4:07 Company One Liners for Founders 5:23 Problem Articulation for Founders 6:56 Solution Articulation for Founders 8:12 Differentiators for Founders 9:34 Ideal Client Avatar for Your Business 12:29 Product Suite Articulation for Your Business 15:07 Headline Bank for your Business 15:43 What's Your Founding Story? 17:00 Instagram bio for Founders 18:07 What's in Your Founder Bio? 19:10 Finding Your Brand Voice for your Business Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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13: How to get in front of your dream target audience with podcasting with Arielle Nissenblatt 27:24

vor 30 weeks27:24

27:24

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? Well today, we have the podcasting guru / queen/ all around IT Girl , Arielle Nissenblatt. She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts are her thing and I want to help you get onto more podcasts as a founder so you can spread your mission and gain more traction. Podcasts are a gateway to talk about your business and find your next clients, strategic partnerships, and visibility but how do you guest on podcasts and how do you land those big features? Arielle is on today to spill what to do and what NOT to do to land yourself on your dream podcast and what if you wanted to even start your own? Connect with Arielle: Website Linkedin Instagram Twitter Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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12: 8 honest productivity hacks for your business 19:08

vor 32 weeks19:08

19:08

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.) Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you. Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I think this list will get you there. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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11: Embrace your Enneagram and expand your business and self 49:20

vor 33 weeks49:20

49:20

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that builds trust, promotes empathy, and turns teams into unstoppable forces. So today, we will be diving into what is your Enneagram and how can it help you understand yourself better, get closer to your values and in turn make you into a much stronger founder. Connect with Ali: Website Instagram:@alimdunn Youtube Take the Test! What Enneagram are you? IEQ9 Test Truity Pie Chart Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

vor 49 weeks4:10

4:10

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging . Discover how to craft messaging that makes your brand stand out in a saturated market. Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag. Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures. Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint…

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