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Inhalt bereitgestellt von marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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marketingSHOWCASE
Alle als (un)gespielt markieren ...
Manage series 3578291
Inhalt bereitgestellt von marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK. Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what's working and what's not, their wins and challenges - and loads more. --------- Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/ Get a taste of what marketingSHOWCASE is all about on YouTube: https://www.youtube.com/@marketingshowcase Find James on LinkedIn: https://www.linkedin.com/in/james-marriott-podcast/ James' business Sound Media takes care of the studio and all the production and editing: https://wearesoundmedia.com/ --------- In this ever more competitive world, agility and innovation are the watchwords of success. Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. Our mission: to share our combined “Know-How”, experience and innovations, in an environment that will help spark new ideas and find new products.
…
continue reading
109 Episoden
Alle als (un)gespielt markieren ...
Manage series 3578291
Inhalt bereitgestellt von marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von marketingSHOWCASE / Sound Media and MarketingSHOWCASE / Sound Media oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK. Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what's working and what's not, their wins and challenges - and loads more. --------- Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/ Get a taste of what marketingSHOWCASE is all about on YouTube: https://www.youtube.com/@marketingshowcase Find James on LinkedIn: https://www.linkedin.com/in/james-marriott-podcast/ James' business Sound Media takes care of the studio and all the production and editing: https://wearesoundmedia.com/ --------- In this ever more competitive world, agility and innovation are the watchwords of success. Adapting and evolving to meet new challenges, businesses of all types and sizes are embracing new marketing ideas and technologies to support business growth. Our mission: to share our combined “Know-How”, experience and innovations, in an environment that will help spark new ideas and find new products.
…
continue reading
109 Episoden
All episodes
×Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience. The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work. As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general. One of her highlights was zero click searches on search engines (where users don't click on a website) that has risen from 30% a few years ago to 60% today - because of Google Ai overview. Listen to the podcast to hear more... Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Newcastle, May 2025…
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Tom Maskill is the CCO at Webmart, a sustainable marketing agency. he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns. He also spoke about the importance of how they use AI with clients, and how it can improve the overall outcome of work with those clients. Listen to the full episode here. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King Podcast recorded at marketingSHOWCASE Newcastle, May 2025…
Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple! Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King Podcast recorded at marketingSHOWCASE Newcastle, May 2025…
Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line. Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility. Listen to the whole episode now! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King Podcast recorded at marketingSHOWCASE Newcastle, May 2025…
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1 AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies 1:59
Attila spoke to Alix King about how AI has improved businesses - and marketing. They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024. In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool to help them with that. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King Podcast recorded at marketingSHOWCASE Newcastle, May 2025…
Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business... Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance. Listen to the episode to find out more. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King Podcast recorded at marketingSHOWCASE Newcastle, May 2025…
Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries. Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness? Listen to the episode to find out more. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King Podcast recorded at marketingSHOWCASE Southampton, June 2025…
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Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry. He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important. he spoke about the challenge of targeting the correct businesses, building their own fibre network, having a solid strategy and a good team. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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Hayley runs a marketing agency, helping B2B businesses grow. She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others. They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it! Listen to the whole episode for AI chat and more... Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'. He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason. Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens. Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products... Listen to what Emma really loves about live events and gigs - and how she would change the fear of AI for her industry. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel... Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow. Listen to this episode for chat about live streaming, SEO and the future of search. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons. Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product! Listen to the episode for more about marketing in merchant banking (and of course AI)... Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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1 Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist 10:42
The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester. Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration! They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'... Listen to the episode to find out more. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Manchester, June 2025…
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