The 5 W's In Reggae And Dancehall Music podcast

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The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

vor 7 Tagen28:17

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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The 5 W's in Reggae and Dancehall Music

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The 5W's in Reggae and Dancehall Music is a podcast that dives into who, where, when, why and what drives your favorite Reggae and Dancehall Superstar. Episodes are structured with questions or comments related to the five W's; to reveal the artist's state of mind while creating content. With Every season, listeners will gain front row access to inside information about the life and music of their favorite artist, as it relates to the concept of the five W's. Information is shared in candid conversation about current studio projects and other relevant events. Listen to "The Five W's" wherever you get your podcast from.

4 Episoden

#Music #Melekel

The 5 W's in Reggae and Dancehall Music

updated vor etwa einem Jahr

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4 Episoden

#Music #Melekel

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The 5 W's in Reggae and Dancehall Music

1
Encendedor: Sparking Season 2 With Reggae and Dancehall's Global Impact 21:54

vor 20 weeks21:54

21:54

Send us a text Kicking off Season 2 in true style, our host, international reggae and dancehall superstar Melekel, brings you back into the world of deep rhythms and positive vibrations. In this season 2, episode 1, Melekel shares insights from his latest world tour, dives into what’s inspiring the new music, and reflects on the roots of reggae's global impact. Expect exclusive stories, behind-the-scenes moments, and a preview of what’s to come this season. Get ready for a new journey with reggae's finest! Support the show Become a Support of the show: https://www.buzzsprout.com/2240553/support Instagram: https://www.instagram.com/thefivewinreggae/…

The 5 W's in Reggae and Dancehall Music

1
No One can Die to See God, Fact or Fiction; with Melekel, International Reggae and Dancehall Superstar 16:47

vor 1 year16:47

16:47

Send us a text In this third chapter of Season one of the hit podcast The 5 W's in Reggae and Dancehall Music; the host, recites and examines an essay turned article, titled: "No One Can Die to See God" and its relationship to the conceptually homogeneous and interchangeable "Mighty Trinity," the new single from Melekel. In this installment, he examines some fascinating and captivating topics, including existential awareness, what is the building block in society, true origins of the Flower of Life, visualization and manifestation; all through the lens of The Five W's in Reggae. Support the show Become a Support of the show: https://www.buzzsprout.com/2240553/support Instagram: https://www.instagram.com/thefivewinreggae/…

The 5 W's in Reggae and Dancehall Music

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War Specialist, Social Commentary or Political Analysis; with Melekel, International Reggae and Dancehall Superstar 15:04

vor 1 year15:04

15:04

Send us a text In this second episode of season one of the hit Podcast The Five W's in Reggae and Dancehall Music the host dives into his current project War Specialist; a statement on social commentary with regards to the characters typically involved in any major armed conflict. Similarly, as in a movie or television production; it touches on the possibility of an expert, guru or consultant guiding the main personalities through the process. Support the show Become a Support of the show: https://www.buzzsprout.com/2240553/support Instagram: https://www.instagram.com/thefivewinreggae/…

The 5 W's in Reggae and Dancehall Music

1
The 5W's in Reggae and Dancehall Music Hosted by Melekel with Guest Luis Barrett, Entrepreneur, Network Marketing Guru 21:31

vor 1 year21:31

21:31

Send us a text The first episode of season one of The 5W's in Reggae and Dancehall Music is packed with information, tips and insight as we interview Luis Barrett, Entrepreneur and Network Marketing Guru; in an attempt to inspire and motivate more reggae and dancehall artist to become entrepreneurs while in the process of guiding their own careers. Hosted by International Reggae and Dancehall Superstar Melekel, the interview opens a portal of immense probabilities within the spectrum of self-sufficiency, self-confidence and self-worth. Support the show Become a Support of the show: https://www.buzzsprout.com/2240553/support Instagram: https://www.instagram.com/thefivewinreggae/…

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