For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…
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Marketing Simplified with Adam Benjamin
Alle als (un)gespielt markieren ...
Manage series 3498357
Inhalt bereitgestellt von Adam Benjamin. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Adam Benjamin oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.
Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.
18 Episoden
Teilen
Alle als (un)gespielt markieren ...
Manage series 3498357
Inhalt bereitgestellt von Adam Benjamin. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Adam Benjamin oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.
Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.
18 Episoden
Alle Folgen
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In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.
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Marketing Simplified with Adam Benjamin
In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agency Website https://wearestarke.com/…
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Marketing Simplified with Adam Benjamin
In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for conversion 4. How to track success 5. How to adapt based on what's happening.…
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Marketing Simplified with Adam Benjamin
In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't matter how good you are at platform execution if you don't nail the ads.
In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales. This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone. I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.…
We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.…
META Ads have changed. What worked in years past doesn't work today. In this episode, we'll cover: - What's different about META Ads in 2024 - What strategies are working now - Testing and scaling campaigns - Measuring the success of creative - The importance of the actual ads now vs in years past - How to think through attribution - The correlative effect of META on other platforms - Using Google as a part of your META campaign And a whole lot more! To watch the entire episode on YouTube click here: https://youtu.be/MYVyFFVKY3s?si=b2CrnqNlEA9zeC5J…
If your marketing strategy isn't working, you may be going to broad. There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach.…
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Marketing Simplified with Adam Benjamin
Are you struggling with generating revenue? Do you understand the metrics behind profitability? Knowing your customer acquisition cost vs the lifetime value of that customer will help you understand the path to profits. It'll also help you learn whether a campaign is doomed from the beginning. The CAC to LTV ratio changes based on the industry. We'll break down 3 examples. 1. Businesses with a good chance of repeat purchases. 2. Business with a high chance of repeat purchases. 3. Business with a low or no chance of repeat businesses. Understanding which category you fall into, will help you understand how the CAC vs LTV ratio applies to you, and how that impacts your strategy. If you want to watch this episode on YouTube so you see the charts and visuals you can do so here: https://youtu.be/M8NYyPxkx7c?si=zHDEVfyF2MxQ88yr…
Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. In this episode we run through the three stages of growing a business in 2024. If you want to get the visuals to this episode, check it out on YouTube: https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s…
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Marketing Simplified with Adam Benjamin
SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.…
Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.
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Marketing Simplified with Adam Benjamin
Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.
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Marketing Simplified with Adam Benjamin
Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.…
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Marketing Simplified with Adam Benjamin
This is a question I get a lot, go all in on content creation to build awareness or focus on paid advertising. It's a nuanced question and it really depends on your goals and resources. In this episode I break down what you need to keep in mind as you make your decision.
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