What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head? In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs. In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you’re not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether. You’ll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I’ll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence. This episode is for you if: You know your work brings value, but still feel uncomfortable stating your price You’ve ever said yes to a discount before your client even asked You’re ready to understand how the psychology of pricing may be silently shaping your business results 🎧 Tune in to Part 2 of The Psychology of Pricing and learn how to strengthen the mindset behind your pricing so it finally supports the growth you’re working toward. Listen out for these highlights: 00:33 The Influence of Mindset on Pricing 01:56 Understanding Internal Pricing Psychology 04:59 Challenges in Pricing Psychology 14:28 Tips for Overcoming Pricing Challenges 20:57 Conclusion and Next Steps…

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people, create doubt, or stop them from buying altogether. Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you’re not being intentional with your pricing, you’re leaving interpretation up to chance—and that’s risky. This episode is for you if: You’ve ever picked a price like $297 just because “someone said it works” You’ve lowered your price hoping for more sales—and got silence instead You’re unsure how your customers actually make buying decisions You want your pricing to reflect your value and support your sales conversations I’m also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence. And yes, I’ll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won’t spill it all here—you’ll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever. This is Part 1 of a two-part series. Next week, we’ll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it. So, if you’ve been second-guessing your pricing or wondering why it’s not landing the way you’d hoped—this is the episode for you. 🎧 Tap play now and let’s unpack the psychology of pricing together. Listen out for these highlights: 01:09 Understanding your prices "speak" 03:20 Common Challenges 09:06 Effective Pricing Tactics 16:01 The Importance of Simplicity and Social Proof 21:36 Conclusion and Next Steps ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you.…

If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals. Take a listen now—you’ll thank yourself later. What to listen out for: 00:43 Episode Focus: Sliding Scale and Pro Bono Services 02:37 Challenges of Offering Sliding Scale and Pro Bono Work 08:02 Tips for Sustainable Sliding Scale and Pro Bono Work 13:03 Reflecting on Your Business Practices 14:21 Conclusion Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you.…

Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence. If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together. What to listen out for: 00:43 Navigating Discounts and Promotions 02:48 Common Challenges with Discounts 10:51 Tips for Strategic Discounting 16:54 Final Thoughts and Homework Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you? Many business owners feel uncomfortable with both. And yet they know that success won't come without them. In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line. Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you’re ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen. Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business. What to listen out for: 03:27 Sales & Revenue Insights 16:56 Pricing & Packaging Struggles 25:40 Educating Clients & Sales Process 31:09 Confidence & Pricing Connection 37:48 Final Thoughts & Takeaways Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Are you focused on pricing for profit or just doing what everyone else does? When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients. In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face —like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy. I’ll walk you through key strategies like value-based pricing, project-based models, and retainers , so you can create sustainable, profitable pricing that supports your business growth. Plus, I’ll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep. Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success! Tune in to Live With The Pricing Lady your pricing podcast and start pricing for profit today. What to listen out for: 00:43 The Importance of Pricing for Profit 02:58 Common Pricing Pitfalls 09:22 Strategies for Profit-Based Pricing 15:06 Overlooked Aspects of Pricing 18:53 Tips for Effective Pricing 20:51 Conclusion and Final Thoughts Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return. Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won’t stick around. Your pricing strategy isn’t just about setting numbers; pricing, when done well, is a tool for building trust, fostering loyalty, and creating long-term client relationships. But how do you price in a way that not only reflects your value but also encourages clients to stay with you over time? In this episode of Live with The Pricing Lady , you'll explore how to craft a pricing strategy that strengthens relationships while keeping your business profitable. You’ll discover how to price with confidence, communicate your value effectively, and set expectations that lead to lasting partnerships. I’ll share key insights on balancing profitability with customer satisfaction, avoiding common pricing mistakes, and adapting your strategy as your business grows. Whether you're a service provider, consultant, or entrepreneur, this episode will give you the tools to develop a pricing approach that keeps clients coming back. Tune in to learn how to price for both profit and partnership! What to listen out for: 00:43 Building a Pricing Strategy for Long-Term Client Relationships 03:06 Mindset Shifts for Effective Pricing 09:04 Key Elements of a Relationship-Based Pricing Strategy 18:01 Common Pricing Mistakes to Avoid 26:27 Conclusion and Next Steps Episode Links: The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene ( https://thepricinglady.com/book-a-call/ )…

Send us a text Are you a shy pricer or do you feel confident about your prices? If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things. In this episode of Live with The Pricing Lady , we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I’m joined by Jeannie Dougherty, a money coach and expert, who shares her insights on overcoming the fear of rejection, ditching comparisons, and stepping into your true value. We dive into what a shy pricer is, how to shift from hesitation to confidence, how to better understand the value you bring, and why value-based pricing is the key to sustainable success. We also talk about the shy buyer and where it comes from and what it means to your business. If you've ever found yourself discounting, feeling shy about what you charge or unsure about how to price your offer you just might be the shy pricer and this episode is for you! Step into the light and join us. Tune in as we explore the challenges and the practical strategies to help you move past pricing doubts and confidently charge for the value you deliver. What to listen out for: 05:17 The Shy Pricer Explained 05:51 The Money Brain Concept 08:55 Characteristics of a Shy Pricer 15:18 Understanding the Shy Buyer 15:55 Overcoming Shy Pricing Episode Links: Reach out and talk to Jeannie. Website: https://www.linkedin.com/in/moneyexpertforcareerchange/ Instagram: https://www.instagram.com/iamjeanniedougherty/ Money Type Quiz: https://jeanniedougherty.com/take-money-type-quiz/ Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Position your discovery calls for success! In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls. We take a look at the common mistake of trying to prove oneself during these calls and the importance of focusing on diagnosing client needs instead - that's the key to position discovery calls for success. I break down how to structure your calls with specific questions, transitioning from a casual approach to a more strategic one. I also delve into the debate of whether or not to charge for these calls and provide guidance on making this decision based on the value you offer. Throughout the episode, you get practical tips and actionable insights that'll help you enhance your discovery calls, understand your clients better, and ultimately turn these conversations into fruitful business engagements. If you're looking to maximize the efficiency and effectiveness of your client interactions, this episode is a treasure trove of advice and best practices. Be sure to check out this pricing podcast, it's a treasure trove of help for you and your business. Enjoy! What to listen out for: 00:30 Personal Experience and Realizations 01:39 Shifting Your Mindset 04:19 Structure the Call Right 10:25 Position Discovery Calls 13:57 Final Thoughts and Summary Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Assess your pricing strategy - is it setting you up for success—or holding business success back? Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change. In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there's a need to make adjustments. Pricing isn’t just numbers—it’s a reflection of the value your offer brings customers. And it requires you to consistently assess the situation and make adjustments as things change so that you stay on top of market shifts, aligned with your customers and profitable. When was the last time you paused to re-assess your pricing strategy? Join me as we explore seven essential questions that will help you refine what pricing for 2025. From recognizing market shifts to ensuring prices align with your value proposition, gain practical tools to make pricing decisions with more clarity and confidence. Tune in to set the stage for a profitable and impactful 2025. What to listen out for: 01:08 Assess your pricing strategy 01:50 Look out for changes in key areas 06:34 How in alignment is your business 08:06 Reflecting on customers, market and your own habits 13:40 Conclusion and Next Steps Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the value of what you offer. On the other hand, waiting too long can lead to frustration, erode trust, or even cost you the sale. In this episode, I’ll walk you through how to read the room, build value first, and transition seamlessly into pricing conversations in a natural and meaningful way. Tune in to learn techniques that will help discuss price with clients with more confidence, strengthening customer relationships and setting the stage for successful outcomes! What to Listen out for: 04:17 Understanding Client Needs and Expectations 05:52 Establishing Value in Your Offer 07:25 Timing the Pricing Discussion 13:36 Positioning Price as Part of the Solution 15:21 Summary and Final Thoughts Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value. Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward. Tune in to uncover actionable insights that could help you make better pricing decisions today. About this Episode’s Guest Meet today’s guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she’s a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country. Join us in this episode as we dive into Lorraine’s journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing. Recommended book: Made to Stick by Chip and Dan Heath How to Reach Lorraine: LinkedIn: https://morethanafewwords.com/ Website: https://www.linkedin.com/in/lorraineball/ What to Listen out for: 02:39 Lorraine's Background and Superpowers 07:38 The Importance of Pricing Strategy 14:20 Challenges in Pricing and Overcoming Them 20:39 Understanding Your Market and Customer 24:56 Final Thoughts and Takeaways ********* Reach Out, Connect or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/) Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.…

Send us a text Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attract new customers, but are they really aligned with your long-term goals? I’ll break down how these tactics work in different industries—like retail and consumer goods, where they can really pay off, versus luxury brands or professional services, where they can do more harm than good. We’ll also talk about some common traps—like discounting because you're unsure of your value or not analyzing profitability well enough. Don’t worry, I’m not just pointing out the problems. I’ll share practical tips on how to use discounts thoughtfully and protect your brand while maintaining profitability. Ready to take control of your pricing? Tune in to the latest episode, and learn how to stop letting discounts drive your decisions. Listen now wherever you get your podcasts. What to Listen out for: 01:48 Pros of Discounts and Promotions 05:46 Cons of Discounts and Promotions 12:47 The Pitfalls of Discounting in Business 15:54 The Importance of Business Purpose and Math 20:18 Setting Clear Boundaries for Discounts 23:04 Effective Communication of Discounts Episode Links: Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect, or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc Mawhinney to join me on the show. In this engaging episode of Live With The Pricing Lady, Marc, a lifelong entrepreneur and expert in coaching shares with us his pricing journey. We dig into the intricacies of pricing as a fundamental aspect of building a sustainably profitable business. He shares his journey as a coach, reflecting on his initial pricing challenges and the lessons he learned about valuing his services correctly. We discuss the significance of setting boundaries, understanding the value you deliver and the common pricing struggles faced by new coaches. Marc emphasizes the critical role of consistency, confidence, and courage when approaching pricing. Whether you're a new coach or reevaluating your current pricing model, this episode offers invaluable insights to help you confidently charge for the value you deliver. Don't miss these essential pricing strategies for new coaches and the wisdom shared in this episode. Listen now! What to Listen out for: 03:42 Journey into Coaching and Business Beginnings 05:23 The Challenges of Pricing in Coaching 12:41 The Importance of Setting Boundaries 15:38 Strategies for Pricing and Client Management 22:42 Valuing Experience and Growth in Coaching 24:21 Key Takeaways and Final Thoughts Episode Links: Reach out and talk to Marc. Website: https://www.naturalborncoaches.com/ LinkedIn: https://www.linkedin.com/in/marcmawhinney/ Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…

Send us a text Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you’ll drive customers away. With over 20 years of experience, I’ll share proven strategies to help you overcome these challenges and gain the confidence to charge for the value you deliver - no more will you suffer from the price rise trap. You’ll discover how to shift your mindset, focus on the value you provide, and communicate price increases effectively without losing your client base. I’ll also introduce my Price Check Guide, a practical tool designed to help you assess when it’s time to raise your prices and how to do it strategically, so you’re not leaving money on the table. Whether you're a business owner struggling with pricing anxiety or simply curious about how to optimize your pricing for growth, this episode is packed with actionable advice to help you take the next step. Plus, stay tuned for more details on my upcoming Raising Prices program, where we'll dive even deeper into mastering the art of pricing with confidence. Tune in, and start your journey towards profitable pricing today! What to Listen out for: 00:42 Episode Overview: Myths About Raising Prices 02:02 Myth 1: Raising Prices Makes You Greedy 04:47 Myth 2: Customers Will Leave If Prices Increase 07:47 Myth 3: Raising Prices Is Too Difficult 09:05 Steps to Confidently Raise Your Prices 16:43 Conclusion and Resources Episode Links: Price Check Guide - https://thepricinglady.com/price-check-guide/ Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ********* Reach Out, Connect or Book a Call with Janene Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements. Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)…