On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Inhalt bereitgestellt von Frontier Marketing Co. and Benjamin Johnson. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Frontier Marketing Co. and Benjamin Johnson oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
What is the best way to fundraise for your charity? Join Matt and Ben in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.
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Inhalt bereitgestellt von Frontier Marketing Co. and Benjamin Johnson. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Frontier Marketing Co. and Benjamin Johnson oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
What is the best way to fundraise for your charity? Join Matt and Ben in their pursuit of being good marketers as they explore how current trends in society affect the charity world. Get your questions answered by sending your topic to junkmail@frontier.io.
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Episode Description In this episode, Naomi Perks is joined by Anna Melton to dig deep into Monthly Giving Week 2025 , a new celebration and campaign designed to spotlight the power of monthly giving. Together, they explore: Why monthly giving is gaining momentum How nonprofits can start small (and smart) The most common objections and how to overcome them Examples of standout monthly programs Data points that matter when tracking success The stewardship piece that turns “set-it-and-forget-it” into “set-it-and-thrive” Whether you're new to monthly giving or ready to level up, this episode will inspire and equip you to act. Resources Mentioned Tools & Platforms Glass Register – Free, easy-to-use donation tool Fundraise Up – Donation platform that simplifies monthly giving Nonprofit Examples Concern Worldwide – Concerned Citizens UNICEF Canada – Monthly Giving Past Frontier Content Episode 75: The Giving Report 2024 with Nicole Nessie and Jennifer Robbins…
1 Extended Charitable Tax Deadline: What It Means for Canadian Nonprofits with Guest Nicole Danesi 59:56
In this episode of Frontier FM, hosts Naomi Perks and Wes dive into the latest trends and challenges in the nonprofit sector, focusing on the recent extension of the charitable tax deadline to February 28th for Canadian nonprofits. Guest Nicole Danesi from Canada Helps returns to discuss the implications of this extension, including strategies for leveraging additional time to boost donations, handling initial confusion around the announcement, and the impact of recent Canada Post labor disruptions. They also explore broader issues like government funding changes, the potential 'Trump Slump,' and the evolving landscape of digital and traditional fundraising methods. The episode concludes with advice on future-proofing nonprofits in uncertain times and fostering stronger donor connections. Strategies to prepare for the future—whether or not the extension remains permanent. 00:00 Welcome to Frontier FM 00:37 Introducing the Guest: Nicole Danesi 00:51 Understanding the Charitable Tax Deadline Extension 02:00 Government Announcements and Their Impact 05:26 Strategies for Nonprofits During the Extension 14:10 Monthly Donations and Digital Giving Trends 19:27 The Rise of Giving Tuesday 24:27 Digital Transformation in Nonprofits 30:54 The Comfort of Traditional Banking 31:44 Diverse Giving Options for Canadians 33:14 The Importance of Human Connection in Fundraising 36:37 Personalization in Fundraising 41:27 Adapting to Uncertainty in the Nonprofit Sector 48:31 The Role of Social Media and Digital Platforms 52:11 Looking Forward: Resilience and Future Trends 56:01 Conclusion and Final Thoughts…
1 Frontier FM's Fundraising Year in Review, Ep #79 1:34:39
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Später Spielen Später Spielen Listen Gefällt mir GelikedIn this episode, Megan and Naomi dive into a holiday classic with a twist: Grab your Bailey's and coffee as we explore the past, present, and future of fundraising in our Year In Review! Relive the highs and lows of 2024 and look ahead to the exciting trends for 2025. You Will Want to Hear This Episode if You Are Interested In... (00:02:33) - Top 3 "Comeback Kids" of 2024 (00:11:24) - Biggest Fundraising Inconveniences of 2024 (00:20:28) - Impact of the Canada Post Strike on Giving Tuesday (00:27:47) - Top 3 AI Tools of 2024 (00:42:25) - Top 3 Fundraising Myths Busted in 2024 (00:56:21) - Top 3 Epsiodes of Frontier FM in 2024 (01:05:05) - Trend Predictions for 2025 Resources & People Mentioned Email Frontier FM YOUR fundraising questions - junkmail@frontier.io ! Next After's Research on multi-channel donor value - https://www.nextafter.com/blog/advanced-guide-to-integrated-fundraising/ Perplexity - https://www.perplexity.ai/ Best AI caption creation tools of 2024 - https://www.youtube.com/watch?v=JRTgBXWnEvI Google Search Console - https://search.google.com/search-console/about Suno - https://suno.com/ Ethical Storytelling Episode - Episode 74 Mike Berg Episode - Episode 71 David Allison Epsiode - Episode 73 Charity Water Testing - https://www.nextafter.com/blog/a-look-inside-testing-optimization-at-charity-water/ Children of the Streets ad campaign - https://www.youtube.com/watch?v=exCGLf6NN_s&t=19s Fluvog - https://www.fluevog.com/community/ NotebookLM - https://notebooklm.google.com/ Connect With Frontier Follow Megan McCaffery - LinkedIn Follow Naomi - LinkedIn Website - https://Frontier.io Frontier on LinkedIn - https://www.linkedin.com/company/frontiermarketingco/ Frontier FM's NEW Instagram - https://www.instagram.com/frontier.fm/ Frontier is back on Youtube! - https://www.youtube.com/channel/UC-tL0vsChb0InyvJcvZn_dA Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
1 How the Canada Post Strike is Shaping Non-Profit Strategies: Insights from Backpack Buddies Ep #78 1:01:27
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Später Spielen Später Spielen Listen Gefällt mir GelikedWhat's a non-profit to do with no mail for over two weeks? In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they're trying as we head into their busiest giving season. This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations. You Will Want to Hear This Episode if You Are Interested In... (00:00:53) - The Origin of Backpack Buddies (00:07:15) - Securing Essential Resources as a New NPO (00:14:28) - Impact of the Canada Post Strike (00:16:02) - Future of Direct Mail and Budgeting (00:17:14) - Donor Awareness and Response to the Strike (00:21:24) - Volunteer Mobilization and Alternative Strategies (00:25:22) - Exploring BVMs and Text Messaging (00:27:07) - Donor Stewardship and Thank-a-thons (00:28:02) - Collecting Donor Contact Information (00:30:38) - Tax Receipts and CRM Management (00:31:36) - Revenue Predictions and Strike Impact (00:35:24) - Exploring New Social Media Platforms (00:37:01) - Threads, BlueSky, LinkedIn and Instagram (00:47:42) - Pros and Cons of Event Fundraising (00:55:00) - NotebookLM (00:56:03) - Greatest Fears Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! The latest on the Canada Post strike: https://nationalpost.com/news/canada/canada-post-strike-four-week Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike Backpack Buddies: https://www.backpackbuddies.ca/ Connect with Joanne joanne@backpackbuddies.ca NotebookLM: https://notebooklm.google.com/ Connect With Frontier Follow Megan on LinkedIn Follow Naomi on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier FM's NEW Instagram: https://www.instagram.com/frontier.fm/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
Canada Post gave a 72hr strike notice today, so what does that mean for your Year End fundraising? In this episode, Megan and Naomi dive into some strategies you can implement in the face of a looming strike, and a few ideas you can still execute on before Giving Tuesday. You will want to hear this episode if you are interested in... (00:02:50) Stewardship, phone calls, and updating your CRM (00:06:00) Advertising in digital (00:06:55) Leveraging buckslips effectively (00:07:30) Matches and Match alternatives (00:11:05) Giving Tuesday, there's still time! (00:11:45) Video, BVMs, and SMS (00:21:29) Creating effective ad campaigns (00:29:41) The role of your webite in your Year End fundraising (00:31:15) Building a consistent donor journey (00:36:21) Thanking Canada Post on your OEs (00:38:30) Stewardship through video content (00:44:55) Will they stirke? What we saw in 2018 Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! The latest on the Canada Post strike: https://www.cbc.ca/news/business/cupw-canada-post-strike-1.7380827 Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike Calm's election ad: https://www.youtube.com/watch?v=I4F8iGSCUyY ThankView: https://www.thankview.com/ Cameo: https://www.cameo.com/ Follow Derek on LinkedIn: https://www.linkedin.com/in/derekweiss/ Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Naomi on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
In celebration of our LinkedIn Live event with NextAfter (and definitely NOT because we ran out of episodes in the queue) we are taking a dive into episodes past, pulling out some of our favourite moments from our time with our guests from NextAfter and their alumni! Original Episodes All About Testing with Nathan Hill from NextAfter, EP #70 Discussing Digital Fundraising Trends with Brady Josephson, EP #53 Tim Kachuriak of NextAfter Talks Online Optimization, the Digital Frontier, and Generosity, EP #25 Resources & People Mentioned Check out our Linkedin Live event at https://www.linkedin.com/events/boostingyourcharity-semailsign-7242258572997222400/theater/ Download the report at https://www.frontier.io/resources/unlocking-the-power-of-email-acquisition Email YOUR fundraising questions at junkmail@frontier.io ! Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco Frontier on Instagram: https://www.instagram.com/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
1 Insights from the CanadaHelps 2024 Giving Report with Nicole Danesi and Jennifer Robins, Ep #75 1:32:00
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Später Spielen Später Spielen Listen Gefällt mir GelikedWhat do Taylor Swift, the Stanley Cup, and Spotify Wrapped have in common? They might just help you improve your fundraising! In this episode, Megan is joined by Wes Moon and some behind the scenes Frontier staff as they take a deep dive into the CanadaHelps 2024 Giving Report with special guests: Nicole Danesi from CanadaHelps and Jennifer Robins from Environics Analytics. This episode is packed with insights, data, and trends that are shaping the landscape of charitable giving in Canada. You will want to hear this episode if you are interested in... (00:00:52) Nicole Dainese's Background (00:01:25) Jennifer Robbins' Background (00:04:04) Profile of Jessica: A Representative Canadian Millennial (00:07:01) Social Connectedness and Giving Trends (00:10:01) Impact of the Pandemic on Social Networks (00:14:40) Monthly Giving Trends (00:32:06) Gap Between Concern and Action in Environmental Giving (00:40:06) Effectiveness of In-Person Asks and Door-to-Door Canvassing (00:46:31) Importance of Hope in Fundraising (00:48:08) The 1% Improvement Theory (00:51:20) Leveraging Leassons from the For Profit Sector (00:56:48) Surprising and Not So Surprising Insights From Giving Reports Past and Present (00:59:20) Why are we Seeing Fewer Donors? (01:05:55) Giving Tuesday Best Practices (01:08:45) The Giving Report Personas (01:11:50) Online Giving Trends & Talks of a Recession (01:15:05) Pandemic Predictions vs Reality (01:21:30) Identifying and Leveraging Donor Values (01:24:01) The Consequences of Relying on Major Gifts (01:26:13) Greatest Fears Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! The CanadaHelps Giving Report The Theory of Marginal Gains Environics value reports Epsiode #73 on Valuegraphics How charities can maximize giving webinar Genwell Connect With Our Guests Follow Nicole on LinkedIn Follow Jennifer on LinkedIn Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Wes on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
1 Ethical Storytelling: How to Transform Fundraising Narratives with Allison Rolle & Mariya Glubrecht, Ep #74 1:04:59
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Später Spielen Später Spielen Listen Gefällt mir GelikedIn this enlightening episode, Naomi takes a deep dive into the critical topic of ethical storytelling within the nonprofit sector with guests Allison Rolle and Mariya Glubrecht. Together they offer valuable insights into how nonprofits can honor and empower the individuals whose stories they share without compromising impact. You will want to hear this episode if you are interested in... (00:00:00) Meet Mariya and Alli (00:02:14) Importance of Ethical Storytelling (00:04:30) Honoring Stories in Nonprofits (00:07:17) Addressing Power Imbalances in Storytelling (00:13:05) Capturing the Right Voice (00:19:33) AI and Ethical Storytelling (00:31:00) Acknowledging the Past and Moving Forward (00:35:47) EDI Misteps and Fails (00:39:48) Oversimplification and Manipulation (00:47:17) Helping Organizations Embrace Ethical Storytelling (00:51:37) NPOs that are Doing it Right (01:01:05) Alli and Mariya Share Their Greatest Fears Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Algorithms of Oppression Automating Inequality Stop the Pity Esther Lee Connect With Our Guests Follow Alli on LinkedIn Follow Mariya on LinkedIn Connect With Frontier Follow Naomi Perks on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team…
1 Beyond Demographics: Harnessing Values for Better Engagement With David Allison, Ep #73 1:16:32
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Später Spielen Später Spielen Listen Gefällt mir GelikedJoin Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company. David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ] You will want to hear this episode if you are interested in... [00:00:00] - The Origin of Valuegraphics [00:04:40] - Defining Values [00:14:08] - Cultural Differences in Value Graphics [00:17:42] - Uncovering Non-Profit Donor Segments Using Value Graphics [00:32:29] - Understanding Values on a Budget [00:38:59] - Building Workplace Culture with Value Graphics [00:46:35] - Are Our Values Changing? [00:48:50] - Leveraging Valuegraphics for Personal Growth [00:55:15] - When to Use Demographics [01:00:57] - Values Focused Homeruns and Horror Stories [01:12:55] - David's Greatest Fear Resources & People Mentioned The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test The Valuegraphics Institute: https://valuegraphics.com/ Buy David's Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3 Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc Hire David to Speak: https://www.davidallisoninc.com/ Connect With Frontier Follow Naomi on LinkedIn: https://www.linkedin.com/in/naomi-perks/ Follow Megan on LinkedIn: https://www.linkedin.com/company/meganmccaffery Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io…
1 How to show your donors some love with Naomi Perks, Ep #72 1:04:34
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Später Spielen Später Spielen Listen Gefällt mir GelikedEpisode 72 With Megan McCaffery and Naomi Perks Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM. Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising. You will want to hear this episode if you are interested in... Naomi's transition from client to Frontier team member [00:00:45] The importance of balancing donor relationships without constant asks [00:03:53] Creative stewardship methods and the power of tangible communication [00:02:24] The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01] The significance of stewardship across all donor levels [00:09:44] Parallels between stewardship and love languages [00:14:11] The economic perspective of stewardship and donor retention [00:25:26] Community building and the 'cult' of brand loyalty [00:47:53] Stewardship tools we love [00:51:08] Naomi's greatest fear [1:01:01] Resources & People Mentioned Canadian Blood Services SMS campaign Really Good Emails customer appreciation Episode 47 with Jocelyn Kwok Out on Screen Connect With Frontier Follow Naomi on LinkedIn Follow Megan on LinkedIn Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/ Website: https://Frontier.io…
1 Demystifying AI, a conversation with Mike Berg, Ep #71 1:11:53
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Später Spielen Später Spielen Listen Gefällt mir GelikedWe used AI to write these show notes! Dive into the depths of AI's current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM. In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada's leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management. You'll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow. You will want to hear this episode if you are interested in... Introduction to AI and Guest Mike Berg [00:33] AI in Executive Recruitment [02:10] Addressing Bias in AI Models [04:40] Demystifying AI and Its Overuse [06:53] Vetting AI Claims in Products [08:35] ChatGPT uses and Data Security [10:27] Prompts for Success [15:03] Considerations Around the AI Wars [19:37] Pitfalls of AI [24:40] AI Tools for Agencies and Nonprofits [34:00] AI in Feline Diagnostics, and How to Create an AI Model [40:49] The History of AI and Technological Roadblocks of the Past and Future [49:13] Preparing Your Organization for a Future with AI [54:30] Job Security and AI [01:06:33] Mike's Greatest Fear [01:10:10] Resources & Mentions Email Frontier FM your fundraising questions at junkmail@frontier.io ! AltaML System 3 OpenAI - ChatGPT Bard Gemini OpenAI - DALL·E Adobe Sensei Sylvester AI Llama AI Sam Altman on data training with OpenAI Wisely Copilot AI Connect with Mike Berg Follow Mike on LinkedIn Connect With Frontier Follow Megan on LinkedIn Frontier on LinkedIn…
1 All About Testing with Nathan Hill from NextAfter, Ep #70 1:03:35
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Später Spielen Später Spielen Listen Gefällt mir GelikedSometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests. You will want to hear this episode if you are interested in... Getting to know Nathan Hill and NextAfter [0:38] All about NIO [4:33] The problem with AI [14:07] Findings from our value proposition study [17:39] How to start testing [33:33] Finding great testing resources with Winston [40:45] Cautionary tales with testing [46:57] Things you can still do (and shouldn't do) before Year End [52:49] Nathan and Derek share their greatest fears [59:39] Free resources and how to get in touch [1:01:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Winston Knows Decoding Generosity NIO Summit Carlos Whittaker's NIO talk Jon Lee's NIO talk Connect with Nathan Hill Follow Nathan on LinkedIn Email Nathan at nathan.hill@nextafter.com Sign up for Winston's Weekly Connect With Frontier Follow Megan McCaffery on LinkedIn Follow Derek Weiss on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
1 The Things We Learned at NIO With Russell Phillips from the Canadian Constitution Foundation, Ep #69 53:04
Is it really best practice to follow best practice? On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You'll find out why it's so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice. You will want to hear this episode if you are interested in... Getting to know Russell and the CCF [0:45] Turning calls into conversions [7:00] What is the NIO Summit? [8:15] UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20] Talking to Gen Zs & things we learned from Jon Lee [17:49] Radical transparency & the generous side of Youtube & Twitch [32:12] Quick wins and takeaways you can try before year end [39:03] Russell's greatest fear and how to get in touch with the CCF [48:05] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Tim Kachuriak's NIO Presentation Karl Gilis's NIO Presentation John Lee's NIO Presentation Desert Bus for Hope LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!) Connect with Russell Philip & the CCF rphillips@theccf.ca https://www.facebook.com/CanadianConstitutionFoundatio n https://twitter.com/CDNConstFound Connect With Frontier Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Megan returns to the pod for a message to our listeners about where we've been and where we're going!
Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space. You will want to hear this episode if you are interested in... Getting to know Heather Nelson [0:57] Defining corporate fundraising [6:18] Should charities seek corporate funds? [13:19] Understanding the shadow side of corporate giving [27:34] Taking the first steps toward corporate fundraising [37:35] Free resources and final questions [45:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Ben's Previous Start-Up Getting Started | BridgeRaise Raise More Money | BridgeRaise Open For Business | BridgeRaise Exploring Power Dynamics in Corporate Fundraising | BridgeRaise Connect with Heather Nelson Follow Heather on LinkedIn Email Heather BridgeRaise Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Sometimes it takes an outsider's perspective to bring clarity to the needs of an industry you work in every day. That’s why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments. You will want to hear this episode if you are interested in... Getting to know Steve Benjamins and his career journey [0:45] How Steve built multiple tech products [8:06] The impact of tech entering the charity world [13:00] Makers, managers, and building trust in changing work environments [21:27] The power of in-person connection in a mostly remote world [28:41] Tactical advice for social media and final thoughts [38:53] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Maker's Schedule, Manager's Schedule Site Builder Report MBA-ish Atlist Connect with Steve Benjamins Follow Steve on Twitter Visit Steve’s website Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don’t want to miss it! You will want to hear this episode if you are interested in... Catching up with Becca and Ben’s Nonprofit Innovation Circle recap [0:09] Person-centered fundraising and breaking down the ideal donor [6:12] Using personalization to build deeper donor connections [14:17] The future of phones and SMS in fundraising [17:52] Changing payment methods and the need for a timed opt-out [27:30] Why charities need TikTok [32:36] Trust-based philanthropy, an unlikely recession, the potential peak of podcasting, and other lightning-round trends [41:14] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! 2023 Payment Trends Webinar with Fundraise Up 3 Ways to Supercharge Your Text Message Fundraising for Year-End Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia’s professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector. You will want to hear this episode if you are interested in... Yulia’s professional journey and what led her to the nonprofit space [0:13] The story of Giveffect and its mission to streamline the tech side of charity [9:01] Unpacking resistance to change in the nonprofit sector [18:46] Where and how to start choosing the right tech for your organization [29:00] Cool Tools and final thoughts [37:23] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Giveffect The Smart Nonprofit: Staying Human-Centered in An Automated World (Book) ChatGPT Connect with Yulia Zhernovaya Follow Yulia on LinkedIn Email Yulia Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear. You will want to hear this episode if you are interested in... Nejeed’s origin and going from practicing law to starting a tech company [0:54] NTEN, all about Keela, and where Nejeed believes fundraising is heading [12:22] Addressing the fear in fundraising and bringing change to the charity world [20:24] Risk, experimentation, and why charities need an ecosystem [24:23] Working at Keela and AI in the nonprofit space [27:24] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Connect with Nejeed Kassam Follow Nejeed on LinkedIn Email Nejeed Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier. You will want to hear this episode if you are interested in... Getting to know Nick Tassell [1:22] Balancing form and function and why design matters [6:05] Nick’s experience on Frontier’s ground floor [12:48] Taking a closer look at Frontier’s team and the benefits of different leadership styles [23:26] Exploring human-centered design and its application in both print and digital marketing [35:08] Understanding the importance of the message in your medium [40:56] Nick’s perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Creative Deviations (Book) Connect with Nick Tassell Follow Nick on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
The first Frontier FM of 2023 is here and you don’t want to miss it! On this episode, Ben sits down with Neon One’s Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity. You will want to hear this episode if you are interested in... Getting to know Tim Sarrantonio [0:09] The gold standard in human-centered fundraising [6:19] Tackling the three-percent problem and why tech bros won’t save the charitable sector [11:57] Three trends for small shops in 2023 [24:33] Understanding the peak-end rule [33:37] Making it easy to join the generosity journey and Tim’s advice for overwhelmed fundraisers [36:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Thinking, Fast and Slow (Book) The Ethical Rainmaker Mallory Erickson Dana Snyder The Fundraising Effectiveness Project Connect with Tim Sarrantonio Follow Tim on LinkedIn Neon One Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important is showing impact and accountability to donors? Listen now to get answers from the experts! You will want to hear this episode if you are interested in... Diving into annual planning and how economic seasons impact giving [1:51] Knowing when and how to thank and engage with your donors [7:42] Accounting for the overall donor journey [14:31] Understanding the timeframes and logistics for asking and reporting [20:06] Cool Tools to help with better task management [33:41] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Notion Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
It’s time to bring some internal innovation to the charity world! On this episode, Ben sits down with the Director of Marketing Growth for Funraise, David Schwab. David dives into why quality tech stacks for charities are a game changer, how and why he works for Funraise, and the power of owning the conversation through email marketing. You will want to hear this episode if you are interested in... The difference between Seattle and Canadian sports [0:12] Exploring David’s professional journey [3:37] How David started working at Funraise [10:17] The Funraise backstory and the power of platforms [17:26] Big wins for charities using Funraise [25:09] Explaining email marketing to the next generation and why marketing is pay to play [28:27] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Funraise #TeamSeas Connect with David Schwab Email David Follow David on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
The world needs good marketers. Thankfully, Frontier FM has got you covered! On this episode, Ben is joined by Frontier strategist and new co-host Becca Gust to discuss her background, the Enneagram, her first Fall at Frontier, subjectivity in fundraising marketing, and the experimentation culture within Frontier. You will want to hear this episode if you are interested in... Getting to know Frontier FM’s newest co-host, Becca Gust! [1:22] Diving deeper into the Enneagram [11:40] Becca’s first Fall at Frontier and resisting the urge to worship work [14:45] Identity, perspective, and subjectivity in fundraising marketing [29:34] The experimentation culture at Frontier and Becca and Ben’s hopes for the future [33:29] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Follow Becca Gust on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Get ready to learn about all things social media in the world of fundraising marketing as Ben sits down with digital marketing coach and podcaster Dana Snyder of Positive Equation. On this episode, the two discuss the dynamic duo of marketing and branding, using social platforms effectively in fundraising, optimizing your charity’s YouTube channel, and the best use of your social media marketing dollars. You will want to hear this episode if you are interested in... Getting to know Dana Snyder and her digital marketing journey [0:13] Breaking out of the “land grab” mentality when it comes to digital and the power of quality branding [5:01] Using social media platforms effectively in fundraising [12:31] Optimizing your charity’s YouTube Channel and using Google Analytics [17:46] Working alongside Meta and how Dana helps organizations with online advertising [22:11] The first-ever Cool Tools segment! [25:47] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! TubeBuddy Google Analytics Loom Madgicx Connect with Dana Snyder Follow Dana on LinkedIn Positive Equation Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
There are two sides to marketing in the charity world: fundraising and branding. Both are essential, but it’s time to give the branding crew some love! On this episode, Ben sits down with Anchor Marketing President Danielle Gagner to discuss why marketers need communication skills, the importance of branding, the prerequisites for a rebrand, creating intergenerational loyalty, and using data and branding to produce a strong sense of identity in donors. Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Anchor Marketing Stereotype Directionality and Attractiveness Stereotyping: Is Beauty Good or is Ugly Bad? Disgust Images And Nonprofit Children’s Causes Click here for comprehensive branding resources! Connect with Danielle Gagner Email Danielle Follow Danielle on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
Fundraising is an $18 billion industry fighting to be taken seriously. Charities often struggle to become more sophisticated and business-minded without losing their nonprofit side. One way to move the needle forward for the charitable sector is through fundraising education for fundraisers and those that work with them. On this episode, Ben sits down with New School of Fundraising founder Rowena Veylan to talk about accessible fundraising education, the importance of fundraising training for board members, supporting smaller charitable organizations, and establishing indigenous protocols for fundraisers. You will want to hear this episode if you are interested in... Rowena’s fundraising journey and starting the New School of Fundraising [0:13] The importance of fundraising training for board members [8:03] Moving the needle for smaller organizations and supporting volunteer-run charities [13:00] Creating indigenous protocols for fundraisers [23:31] Final thoughts on fundraising education [34:52] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! Institute for Sustainable Philanthropy BCIT Fundraising Courses Blumbergs’ Snapshot of the Canadian Charity Sector 2020 Connect with Rowena Veylan Email Rowena Follow Rowena on LinkedIn The New School of Fundraising Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
What is the role of trust in the fundraising process? What does sustainable accountability look like in the charitable sector? On this episode, Ben sits down with Africa Community Technical Service (ACTS) for Water CEO Jeff Golby to discuss trust-based philanthropy, unhealthy power dynamics in major giving, and better ways to build trust between charities and the donors that fund them. You will want to hear this episode if you are interested in... Getting to know Jeff Golby and life lessons for Enneagram Threes [0:25] Overhead, the expense of charity, and the unspoken parts of fundraising [6:46] Understanding trust-based philanthropy [10:21] Breaking down unhealthy power structures in philanthropy [15:02] Creating a world without grant writing and balancing the direct and indirect costs of running a charity [17:51] Building trust between charities and donors [23:20] The messiness of fundraising and the power of continually showing up [27:13] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! ACTS for Water practices — Trust-Based Philanthropy Give Away Power, Then Money (Article) Connect with Jeff Golby Email Jeff Follow Jeff on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
When discussing digital fundraising trends, there’s no better person to do it with than Brady Josephson. Formerly of NextAfter, Brady is now the interim Marketing & Growth Lead at charity: water and provides a wealth of experience from both sides of the charity world. On this episode, Ben and Brady discuss the future of data, technology’s impact on charity culture, and playing Moneyball in the nonprofit sector. You will want to hear this episode if you are interested in... Getting to know Brady Josephson, his love of sports, and his NextAfter journey [0:50] Diving into Brady’s next big chapter and the need for innovation in the fundraising world [10:57] The effect of tech start-ups on charity culture [15:36] Donors, data, identity, and the problem of tech debt [18:21] Moneyball in the charity world and developing intentional fundraising strategies [24:50] Scaling the transparent charity model [31:56] How to stay focused and avoid mission drift as a charity [34:02] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io! Frontier has joined forces with NextAfter! Should you hire Frontier to grow your fundraising? What Can Philanthropy Learn from Moneyball? Connect with Brady Josephson Send Brady an email Follow Brady on LinkedIn Follow Brady on Twitter Check out Brady’s podcast Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
On this episode, Ben sits down with Frontier’s own Marketing Director Sam Kirk to discuss his first year at the company. Get ready for a quick moving conversation filled with Gen X thoughts, the best parts about working at Frontier, areas of improvement, and plenty of mid-nineties nostalgia. You will want to hear this episode if you are interested in... Getting to know Sam Kirk and his non-profit journey [1:27] Understanding the impact of a potential recession on giving and Gen X thoughts from Frontier’s elder Gen X-er [3:19] The best parts of Frontier and developing balanced relationships with clients [9:10] Frontier’s areas for growth and improvement [13:27] Toonies, Windows 95, and the magic of 1996 [20:26] Sam’s thoughts for the next generation [26:13] Resources & People Mentioned Email Frontier FM YOUR fundraising questions at junkmail@frontier.io ! 10 Gen X Mind Hacks (Twitter) Connect with Sam Kirk Follow Sam on LinkedIn Connect With Frontier Follow Benjamin Johnson on LinkedIn Follow Matt Hussey on LinkedIn Follow Megan McCaffery on LinkedIn Website: https://Frontier.io Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/…
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