Are you a creator, founder, or storyteller looking to unlock the psychology behind truly impactful content? Welcome to Built // Tell, where I break down the strategies and storytelling techniques that drive high-performing podcasts and long-form media. With experience producing branded shows, video series, and commercials for Salesforce, Toyota, Huffington Post, T-Mobile, and more, and writing episodes voiced by Alec Baldwin and Jeffrey Wright, I’m here to share the frameworks that fuel audience connection and growth. Each episode dives into: Content Psychology: Learn why certain narratives compel listeners and how to craft stories that resonate. Proven Frameworks: From structuring your audio to developing a powerful hook, discover processes used by top brands. Real-World Examples: See how big names in podcasting and long-form media bring ideas to life, and adapt their tactics to your own projects. Whether you’re launching your first podcast, scaling a personal brand, or simply want to deepen your connection with followers, Built // Tell offers actionable insights, creative inspiration, and step-by-step guidance. Subscribe now on Apple Podcasts or Spotify and let’s create content that truly connects and converts. Connect with Mike on Instagram: https://www.instagram.com/mike.liguori/ Create a premier podcast with our team that builds an audience of loyal customers at https://www.liveyourtruth.media/