Up First From NPR podcast

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Higgle: The B2B Sales Club

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

vor 11 weeks36:25

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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

Up First from NPR

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NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays at 6:30 a.m. ET, with hosts Leila Fadel, Steve Inskeep, Michel Martin and A Martinez. Also available on Saturdays at 9 a.m. ET, with Ayesha Rascoe and Scott Simon. On Sundays, hear a longer exploration behind the headlines with Ayesha Rascoe on "The Sunday Story," available by 8 a.m. ET. Subscribe and listen, then support your local NPR station at donate.npr.org.
Support NPR's reporting by subscribing to Up First+ and unlock sponsor-free listening. Learn more at plus.npr.org/upfirst

692 Episoden

#NPR #Daily News #News #President Trump

Up First from NPR

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updated vor 15 Stunden

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692 Episoden

#NPR #Daily News #News #President Trump

Alle Folgen

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Texas Storm Toll, Trump's Foreign Policy, Supreme Court Allows Federal Layoffs 12:46

vor 15 hours12:46

12:46

Rescue and recovery efforts trudged on for a fifth day after devastating floods hit central Texas, President Trump hosted Israeli Prime Minister Netanyahu at the White House as they worked to make a Gaza deal, and the Supreme Court is allowing the Trump administration to move forward with plans to lay off hundreds of thousands of federal employees. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Alfredo Carbajal, Dana Farrington, Krishnadev Calamur, Janaya Williams and Alice Woelfle. It was produced by Ziad Buchh, Nia Dumas and Christopher Thomas. We get engineering support from Zo van Ginhoven. And our technical director is Carleigh Strange . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Texas Flooding Update, Tariff Limbo, Health Groups Sue RFK, Jr. 13:03

vor 1 day13:03

13:03

Crews continue their search and rescue efforts in Central Texas, the Dow tumbled on Monday after President Trump threatened stiff new import taxes, and prominent health organizations filed a lawsuit against Health Secretary Robert F. Kennedy Jr. over vaccine policy. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Alfredo Carbajal, Rafael Nam, Jane Greenhalgh, Janaya Williams and Lisa Thomson. It was produced by Ziad Buchh, Nia Dumas and Christopher Thomas. We get engineering support from Stacey Abbott. And our technical director is Zo van Ginhoven. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Texas Flooding Update, Trump And Netanyahu Meeting, Tariff Plans 13:29

vor 3 Tagen13:29

13:29

In central Texas, crews are continuing the search for victims of last week's flash flooding, and local officials have been fielding questions about why residents were not warned to evacuate. Also, Israeli Prime Minister Benjamin Netanyahu will meet with President Trump to advance a cease-fire deal for Gaza and see Hamas release some hostages, and the President says his administration is on the verge of many new deals with countries regarding tariff rates. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Russell Lewis, Miguel Macias, Dana Farrington, Janaya Williams and Lisa Thomson. It was produced by Ziad Buchh, Claire Murashima and Christopher Thomas. We get engineering support from Neisha Heinis. And our technical director is Carleigh Strange. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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When News Broke 26:52

vor 4 Tagen26:52

26:52

Just a few decades ago most people used — and trusted — the same news sources. Now, Americans are siloed in separate ecosystems, consuming conflicting depictions of reality. Misinformation runs rampant. Conspiracy theories flourish. And extremism grows. Today on The Sunday Story from Up First , reporter Ben Bradford brings us back to the moment when the first crack formed in America's news media. And how that crack widened and widened, until we split into separate worlds. To hear more check out "Engines of Outrage" , a mini-series from the Landslide podcast, distributed by NPR. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Texas Flash Floods, Trump's Next Priorities, Buy Now-Pay Later and Credit Scores. 14:38

vor 4 Tagen14:38

14:38

Several months' worth of rain fell in Texas in just a few hours, leading to flash floods that killed at least two dozen people. With his "big, beautiful bill" now law, what's next on President Trump's agenda? And FICO will start considering Buy Now, Pay Later loans in credit scores. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Trump's Victory Lap, Ukraine Weapons, Immigration And The Economy 13:16

vor 6 Tagen13:16

13:16

President Trump is having an Independence Day ceremony to celebrate the signing of his domestic policy bill, the U.S. has decided to withhold some weapons from Ukraine, and a new forecast predicts a net loss of immigrants to the U.S., a shift that is likely to take a toll on the economy. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Dana Farrington, Rafael Nam, Ryland Barton, Janaya Williams and Lisa Thomson. It was produced by Ziad Buchh, Nia Dumas and Christopher Thomas. We get engineering support from Zo van Ginhoven. Our technical director is Stacey Abbott. And our Executive Producer is Jay Shaylor. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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GOP Megabill Latest, Tax Cuts And Debt, Sean Combs Conviction 12:42

vor 7 Tagen12:42

12:42

House Republicans are racing to pass President Trump's sweeping tax and spending bill and have it to his desk by July 4th. Budget analysts say it would add trillions of dollars to the government's debt. And, Sean Combs was found guilty on two counts of transportation to engage in prostitution, but on the more serious charges, the jury found him not guilty. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Jason Breslow, Kelsey Snell, Kevin Drew, Rafael Nam, Jacob Ganz, Janaya Williams and Alice Woelfle. It was produced by Ziad Buchh, Nia Dumas and Christopher Thomas. We get engineering support from Stacey Abbott. And our technical director is Zac Coleman. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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One-on-One with Zohran Mamdani 37:13

vor 7 Tagen37:13

37:13

NPR's Leila Fadel speaks with Zohran Mamdani about his vision for New York City and his surprise win in the Democratic primary for mayor. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Arezou Rezvani and produced by Mansee Khurana and Lilly Quiroz. Our Executive Producer is Jay Shaylor. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Tax And Spending Bill, Medicaid Concerns, Gun Tracing Fund 13:33

vor 8 Tagen13:33

13:33

The Senate approved President Trump's megabill, which includes tax cuts and boosts border security and defense programs. Cuts to Medicaid in the bill are unpopular with some Senators and the general public. Also, the Bureau of Alcohol, Tobacco, Firearms and Explosives is planning to loosen or eliminate some gun regulations. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Kelsey Snell, Carrie Fiebel, Gigi Douban, Janaya Williams and Alice Woelfle. It was produced by Ziad Buchh, Nia Dumas and Christopher Thomas. We get engineering support from Zo van Ginhoven. And our technical director is Zac Coleman. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Megabill Wrangling, State Of Democracy Poll, USAID Ends 14:28

vor 9 Tagen14:28

14:28

Republican leaders must find a fragile balance in the reconciliation bill between making deep cuts and protecting programs for the vulnerable. Also, an overwhelming majority of Americans say democracy is under serious threat, and USAID officially ends today. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Jason Breslow, Dana Farrington, Rebecca Davis, Janaya Williams and Lisa Thomson. It was produced by Ziad Buchh, Claire Murashima and Christopher Thomas. We get engineering support from Zo van Ginhoven. And our technical director is Zac Coleman . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Senate Spending Bill, Ukraine Airstrikes, Idaho Firefighter Shootings 12:38

vor 10 Tagen12:38

12:38

Several Senate Republicans are attacking the cuts to Medicaid in the President's massive tax and spending bill, Russia unleashed a barrage of missiles and drones across Ukraine, and two firefighters are dead in North Idaho after an ambush by a sniper. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Jason Breslow, Ryland Barton, Kevin Drew, Janaya Williams and Alice Woelfle. It was produced by Ziad Buchh, Destinee Adams and Christopher Thomas. We get engineering support from Zo van Ginhoven. And our technical director is Zac Coleman. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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America is Changing Lanes on EVs 22:39

vor 11 Tagen22:39

22:39

In 2025 America's car industry is encountering a new reality and has quickly shifted priorities to reflect changing winds in politics and the market. While the Biden administration was fully invested in electric vehicles and incentivized manufacturers to increase EV production, the Trump administration has set out to put all those policies in reverse. Today on The Sunday Story , NPR's Camila Domonoske explains how the car industry is navigating the country's changing priorities and what's next for electric vehicles in America. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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SCOTUS Rulings, Trump Megabill, Israeli PM Denies IDF Deliberately Fired on Gazans 15:27

vor 11 Tagen15:27

15:27

The Supreme Court rules that individual judges don't have the authority to issue nationwide injunctions, but the court did not clarify the constitutionality of birthright citizenship. The Senate has a timeline to advance Trump's so-called "big, beautiful bill." Israel's prime minister denies a newspaper report that Israeli troops have been firing at will on hungry Gazans at aid distribution centers. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Supreme Court Decision on Nationwide Injunctions 24:23

vor 12 Tagen24:23

24:23

The Supreme Court has come to a highly anticipated decision in the case related to birthright citizenship. The issue before the court was how lower courts should handle President Trump's executive order declaring that the children of parents who enter the U.S. illegally or on a temporary visa are not entitled to automatic citizenship. A conservative supermajority sided with the Trump administration's request to limit universal injunctions issued by federal courts. This episode was edited by Krishnadev Calamur, Natalie Winston, Ally Schweitzer, Lisa Thomson. It was produced by Claire Murashima, Kaity Kline, and Lilly Quiroz. Our technical director is Carleigh Strange and our Executive Producer is Jay Shaylor. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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Iran Intelligence, Supreme Court Term Ends, Gaza Food Program 27:34

vor 13 Tagen27:34

27:34

The administration has revealed new details about U.S. airstrikes on Iran's nuclear program, the Supreme Court hands down it's final rulings of the session today, and a new aid group in Gaza is drawing international controversy because hundreds of Palestinians have been killed while approaching the group's food distribution sites. Want more comprehensive analysis of the most important news of the day, plus a little fun? Subscribe to the Up First newsletter. Today's episode of Up First was edited by Andrew Sussman, Krishnadev Calamur, Alex Leff, Janaya Williams and Alice Woelfle. It was produced by Ziad Buchh, Nia Dumas and Christopher Thomas. We get engineering support from Stacey Abbott and our technical director is Carleigh Strange. Our executive producer is Jay Shaylor. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…

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