Relentless Authors Advertise podcast

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Vor sechs Jahren hinzugefügt

Inhalt bereitgestellt von Bryan Cohen. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Bryan Cohen oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

The Agile Brand with Greg Kihlström®

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#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

vor 5 Tagen22:42

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22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Relentless Authors Advertise

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Follow along with Best Page Forward CEO Bryan Cohen as he embarks on a journey to hit a $10k month in book sales. Listen along as he advertises his fiction and nonfiction books on Amazon, Facebook, and BookBub. Can he accomplish his goal in just one calendar year? Subscribe to find out.

34 Episoden

#Publishing #Books #Marketing #Amazonads #Bookbubads #Facebookads #Bryan Cohen #Business #Industries #Arts

Relentless Authors Advertise

15 subscribers

updated vor 6 Jahren

Serie-Home•Feed

34 Episoden

#Publishing #Books #Marketing #Amazonads #Bookbubads #Facebookads #Bryan Cohen #Business #Industries #Arts

Alle Folgen

Relentless Authors Advertise

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#31: Taking a Break 17:02

vor 6 years17:02

17:02

Have you ever faced a “Solomon’s Choice”? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores priorities and time management! Bryan reports on how UK ads are running. This week Bryan delves into what is truly important. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: The Positive Trait Thesaurus for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: When have you needed to step back and re-evaluate your priorities? What did you eventually decide on?…

Relentless Authors Advertise

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#30: Omnipresence 17:39

vor 6 years17:39

17:39

Do you have a wide and/or international marketing plan? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores advertising in other countries! Bryan reports on how things ran during vacation. This week Bryan delves into ads across the pond while still improving ROI on the superhero series. The Ad of the Week is: SPK Ad in the UK. The Keyword/Target of the Week: The category “Writing Skills Reference" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What have you done to market your books off Amazon or outside of the U.S.?…

Relentless Authors Advertise

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BONUS: Vacation Episode 4:52

vor 6 years4:52

4:52

Bryan is on Vacation, but he couldn't live without RAAD!

Relentless Authors Advertise

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#29: The Real Story 16:28

vor 6 years16:28

16:28

Has your gut tricked you into turning off an ad that your data later shows was working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan will be setting everything up to run while he’s on vacation! Bryan reports on how the high-spend target pruning turned out. This week Bryan delves into how data is the true winner. The Ad of the Week is: Auto Ads are killing it. The Keyword/Target of the Week: "one-offs" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever been tricked by a weird ad or week into turning things off only to later discover the truth about your data? Let me know!…

Relentless Authors Advertise

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#28: From Money Pit to Profit 18:26

vor 6 years18:26

18:26

What is your trick to tip an ad from losing money to profit? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan is gearing up for his vacation and shares how he had to shuffle some priorities. This week Bryan attempts to prune the highest spending targets and slide his Viral ad into the black. The Ad of the Week is: Bryan’s two Facebook Ads that survived the cull. The Keyword/Target of the Week: "writing prompts" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Do you have any campaigns that are right on the edge of profitability? What is your plan to get these from the red to the black? Let me know!…

Relentless Authors Advertise

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#27: Ads & Launch Strategy 20:11

vor 6 years20:11

20:11

What part do long-term ad strategies play in your book launch? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan shares his personal plan to incorporate ads into his next book launch strategy. This week Bryan reveals the importance of elbow grease in getting the sales needle to move. The Ad of the Week is: How to Write a Sizzling Synopsis - UK. The Keyword/Target of the Week: "writing prompt journals" for my SPA Ad for Writing Prompts Volume 2 for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How do you incorporate slow burn strategies like Amazon Ads into your launch plan? Let me know!…

Relentless Authors Advertise

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#26: Conquering the Tedious 20:04

vor 6 years20:04

20:04

Do you have a plan to make time for your least favorite tasks? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on the $200 per day plan. This week Bryan reveals the secret to finding time to write your ad copy. The Ad of the Week is: Writing Prompts Workbook Grades 5-6. The Keyword/Target of the Week: “Summer Bridge Activities Grades 5-6” for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How do you squeeze in tedious tasks like creating ads or submitting to promo sites? Let me know!…

Relentless Authors Advertise

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#25: 21 Days Later 21:02

vor 6 years21:02

21:02

What is one thing you can do to reinvigorate your marketing? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan shares his progress on the $200 per day plan. This week Bryan explores the dangers of complacency and will continue to create new ads. The Ad of the Week is: Creative Writing Prompts Box Set. The Keyword/Target of the Week: “auto-targeted” for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's something you've grown complacent about with your marketing? What's one action step you can take to focus on it going forward? Let me know!…

Relentless Authors Advertise

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#24: My 100% ROI Streak 22:11

vor 6 years22:11

22:11

Do you have tangible milestones on the road to your big ad goals? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape or if you are ready to jump into the Amazon Ads Made Easy course! Bryan is celebrating two straight weeks of 100% ROI. This week Bryan shares his plan to hit $200 a day in sales through more ads. The Ad of the Week is: Creative Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: “auto-targeted” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's your big goal with advertising? How do you think you can chunk that down into smaller pieces to eventually achieve your audacious goal? Let me know!…

Relentless Authors Advertise

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#23: First, Seek to Understand 26:20

vor 6 years26:20

26:20

Which truths are still eluding you in the Amazon ads world? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape or if you are ready to jump into the Amazon Ads Made Easy course! Bryan will let you know if he hit his 5-consecutive day goal. This week Bryan explains why NOT knowing what you’re doing will cost you money and makes a resolution to “ironclad” his Ad Time for the coming week. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: "The Flash Year One.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What don't you understand about Amazon Ads that you wish you did? Let me know!…

Relentless Authors Advertise

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#22: Making the Time 24:55

vor 6 years24:55

24:55

Question of the Week: When will you schedule your ad creation time to ensure that new Amazon Ads are a priority for your publishing business?

Relentless Authors Advertise

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#21: Starting from Scratch 21:58

vor 6 years21:58

21:58

Which books do you think you might need to "start from scratch" on when it comes to advertising? Check out the latest episode to find out Bryan's weekly ROI and his advertising winners!

Relentless Authors Advertise

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#20: What If Data Told the Whole Story? 28:15

vor 6 years28:15

28:15

Is there a particular piece of data in your ad account that you purposely avoid? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Thanks to Jan Sigetty Boeje and Willow Rose for sharing their Best Page Forward experiences with our listeners. BTW Bryan is starting a unicorn farm. This week Bryan examines the importance of conversion rates. The Ad of the Week is: Workbook Grades 5-6 SPA. The Keyword/Target of the Week: "A Year of Creative Writing Prompts.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What's the number in your ad account that you are terrified to look up and calculate, and why? Let me know!…

Relentless Authors Advertise

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#Bonus: LIVE from the Sell More Books Show Summit 2019 in Chicago 25:49

vor 6 years25:49

25:49

Here's the live episode from this year's Sell More Books Show Summit in Chicago! This is from a few weeks ago and contains a major Live Math gaffe, but we think you'll enjoy it. Stay tuned for your regularly scheduled Episode 20 in the next 48 hours. Thanks!

Relentless Authors Advertise

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#19: Finding the Unicorn 22:42

vor 6 years22:42

22:42

Have you ever had a one-of-a-kind ad that just keeps working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! Bryan evaluates the big spend versus the little wins along the way. This week Bryan examines what he’s already doing well. The Ad of the Week is: 1,000 Prompts Volume 2. The Keyword/Target of the Week: "creative writing prompts.” And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever found a Unicorn Ad that seems to keep working month after month? Let me know!…

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