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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
NZ Society of Authors
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Inhalt bereitgestellt von NZ Society of Authors. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von NZ Society of Authors oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Listen to the New Zealand Society of Authors Oral History Podcast, hosted by Karyn Hay and including author interviews collected over 30 years. Also find our new podcast, NZSA Live! Featuring audio recorded at NZSA events.
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65 Episoden
Alle als (un)gespielt markieren ...
Manage series 2445672
Inhalt bereitgestellt von NZ Society of Authors. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von NZ Society of Authors oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Listen to the New Zealand Society of Authors Oral History Podcast, hosted by Karyn Hay and including author interviews collected over 30 years. Also find our new podcast, NZSA Live! Featuring audio recorded at NZSA events.
…
continue reading
65 Episoden
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×This podcast was recorded at the Janet Frame Memorial Lecture, given by the NZSA President of Honour 2024 Barbara Else in November 2024 as part of the Verb Festival, Wellington. The prestigious position of NZSA President of Honour, is bestowed on a senior writer and long-serving member in recognition of their contribution to writing and writers and the literary arts sector in Aotearoa.…
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NZ Society of Authors

In 2019, Deborah Shepard travelled to England to spend two days recording the oral history of writer Fleur Adcock. In the last episode Fleur talked about some of her life in New Zealand; this episode focuses more on her life in London, her permanent home now for nearly fifty years.
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NZ Society of Authors

Fleur Adcock lived between New Zealand and England for many years. Although Fleur settled in London as a full-time writer in the 1970's, she is still published here and we still regard her as 'one of our own'. Over two episodes we are going to drop into parts of Fleur’s oral history, collected in 2021 by Deborah Shepard - here's part one.…
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NZ Society of Authors

Denys Trussell is well known for his environmental poetry and advocacy, yet there is much more to learn about him. In this episode we drop into his 2021 discussion with Kelly Ana Morey where they talk about his turn towards writing, and why he spends so much of his time fighting for what he believes in.…
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NZ Society of Authors

Graeme Lay is the author of more than forty books of fiction and non-fiction, and many many shorter works. He was good friends with most Auckland writers of his generation. Graeme spoke with Kelly Ana Morey in 2021, and they start by talking about the first works of short fiction he had published as a young writer.…
This podcast was recorded at the Janet Frame Memorial Lecture, given by the NZSA President of Honour 2022-2023, Witi Ihimaera-Smiler in November 2023. The prestigious position of NZSA President of Honour, is bestowed on a senior writer and long-serving member in recognition of their contribution to writing and writers and the literary arts sector in Aotearoa.…
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NZ Society of Authors

In 2016, Marilyn Duckworth won the Prime Minister’s Award for Literary Achievement in Fiction. The award came more than 50 years after she had won the New Zealand Literary Fund Award for Achievement in 1963. Marilyn talks to Deborah Shepard in this episode about her career as an author over those 50 years.…
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NZ Society of Authors

Witi Ihimaera has become one of Aotearoa New Zealand’s most recognised and decorated writers over his 50+ years as an author. The first episode of this season covered some of those highlights; this episode we again join Witi talking to Deborah Shepard about his life as a writer.
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NZ Society of Authors

The New Zealand Society of Authors Oral History Podcast is back with our fifth season! We start with two episodes featuring Witi Ihimaera. In this first episode we begin with Witi talking to Deborah Shepard about the writing scene he launched into in 1970's New Zealand. New episodes every 3 weeks.
It’s been a while since our last New Zealand Society of Authors Oral History podcast episode, so we thought you’d enjoy being introduced to 'The Author’s Tale'. This great podcast is presented and produced by NZSA member, Stephanie Frewen, and features casual conversations with prominent and influential New Zealand authors.…
This podcast was recorded at the Janet Frame Memorial Lecture, given by the NZSA President of Honour 2021-2022, Tessa Duder in May 2022. The prestigious position of NZSA President of Honour, is bestowed on a senior writer and long-serving member in recognition of their contribution to writing and writers and the literary arts sector in Aotearoa. Tessa Duder has been a champion of children’s and young adult writing in Aotearoa for 40 years through many literary organisations, including being a past President of NZSA. She has been widely recognized for her writing and advocacy; Tessa is a Companion of the New Zealand Order of Merit, she has won the Prime Minister’s Award for Literary Achievement, the Katherine Mansfield Menton Fellowship, The Storylines Margaret Mahy Medal, and numerous awards for her books and writing.…
In the last of our New Zealand Society of Authors Summer Encore episodes, novelist Gigi Fenster introduces you to her favourite episode: the workshop 'Writing Process for Essay and Memoir Writers' with Lynn Jenner given at the 2018 National Writers Forum. Learn more about Gigi's books at: https://gigi-fenster.com/About More about Lynn Jenner at: https://pinklight.nz/about/ More about NZSA at: authors.org.nz/…
In the New Zealand Society of Authors Summer Encore Series, well known NZSA authors introduce you to some of their favourite episodes from the NZSA podcast. This week, James Russell, author of the Dragon Brothers Trilogy and Dragon Defenders series, introduces you to his favourite episode: Philip Temple's oral history conversation with Deborah Shepard discussing his life and work over half a century as a writer in Aotearoa. Learn more about James's books at: https://dragonbrothersbooks.com/ More about Philip Temple at: https://philiptemple.com/ More about NZSA at: authors.org.nz/…
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NZ Society of Authors

In the New Zealand Society of Authors Summer Encore Series, well known NZSA authors introduce you to some of their favourite episodes from the NZSA podcast. This week, Graci Kim, author of the instant US bestseller, 'The Last Fallen Star' (A Gifted Clans Novel 1), introduces you to her favourite episode: the panel discussion ‘Making it in the international market’ from the 2018 National Writers Forum. The panel features Paula Morris, Tracey Farr, and David Ling. Learn more about Graci and her book at: https://www.gracikim.com/ More about NZSA at: authors.org.nz/…
Welcome to the New Zealand Society of Authors Summer Encore Series, where we’ve asked well known NZSA authors to introduce you to some of their favourite episodes from the NZSA podcast so far. This week, Rosetta Allan, author of the recently released ‘Crazy Love’ along with several other novels and poetry collections, introduces you to her favourite episode: Paula Morris’ 2020 Janet Frame Memorial Lecture. Learn more about Rosetta and her new book ‘Crazy Love’ at: https://rosettaallan.com/ More about Paula Morris: https://www.paula-morris.com/ More about the Janet Frame Lecture: https://authors.org.nz/janet-frame-lectures/ More about NZSA at: https://authors.org.nz/…
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