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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22

vor 8 Tagen30:22

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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Campus by Times Higher Education

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Advice, insights and solutions for the challenges facing higher education from academics, faculty and staff at institutions around the world. Hear teaching tips, writing pointers, discussions on the big issues, forecasts and first-hand experiences from university leaders.

83 Episoden

#Teaching #Higher Education #Podcasting Education #Times Higher Education

Campus by Times Higher Education

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updated vor 14 Tagen

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83 Episoden

#Teaching #Higher Education #Podcasting Education #Times Higher Education

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Campus by Times Higher Education

1
Campus podcast: Using social media not as a tool but as a teacher in higher education 47:06

vor 14 Tagen47:06

47:06

Whether you love it, tolerate it, are a master of a compelling Bluesky thread or struggle with a LinkedIn update, social media has become an inescapable part of academia and university life. But it’s complicated. On one hand, scholars use it to build their academic profile, share research with the wider public, celebrate career successes or publications and connect with community and potential collaborators. And on the other, social media is a breeding ground for political polarisation, misinformation and harassment. One aspect that is beyond question is social media’s ability to hook and maintain our attention. So, what can higher education take from social media’s compelling ways to improve teaching, critical thinking or outreach? How can teachers use its strategies to build engagement in class, for example? What can analysing influencers show learners about navigating AI-created content and deep fakes? What do online habits tell us about what students need from their teachers and each other? For this episode of the Campus podcast, we talk to two very different guests, a psychologist in the UK and a professor of public relations in the US: Peter Lovatt is an expert on the psychology of movement and dance, a former professional dancer, and founder of Doctor Dance. During his 20 years working in university research labs, he led the Dance Psychology Lab at the University of Hertfordshire and was a dance psychology lecturer at the Royal Ballet School. His books include The Dance Cure: The Surprising Secret to Being Smarter, Stronger, Happier (Short Books, 2020) and Dance Psychology: The Science of Dance and Dancers (2018). Cayce Myers is a professor of public relations and director of graduate studies in the School of Communication at Virginia Tech. His work focuses on laws, regulations and ethics that affect public relations practice, and his books include Public Relations History: Theory, Practice, and Profession (Routledge, 2020) and Money in Politics: Campaign Fundraising in the 2020 Presidential Election (Lexington Books, 2023). For more resources from our Campus contributors on this topic, visit our latest spotlight guide: What can higher education learn from social media?…

Campus by Times Higher Education

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Campus podcast: University libraries – and librarians – that are leading the change 1:15:16

vor 28 Tagen1:15:16

1:15:16

We discuss the changing role of the university library, and librarian, and learn how these often iconic institutions are not just responding to change but actively seeking out new opportunities to improve their services and ensure access to valuable information. Hear about the efforts of US librarians to protect valuable public data and government records from the sudden erasure by the Trump administration. Plus, a UK vice-chancellor describes a pioneering project which saw his university partner with the local council to create a joint library that is open to anyone. Lynda Kellam is the Snyder-Granader director of research data and digital scholarship at the University of Pennsylvania. She has held previous data librarian roles at Cornell University and the University of North Carolina at Greensboro. She serves as secretary of the International Association for Social Science Information Service and Technology (IASSIST) and is a past president of the Government Documents Round Table (GODORT). Independently of her role at Penn, she is a leading figure in the Data Rescue Project, which is coordinating efforts to protect US public data at risk of deletion or mismanagement. David Green is the vice-chancellor of the University of Worcester. A Cambridge-educated economist with a career-long commitment to education and social equality, he was instrumental in establishing The Hive, which is the only fully integrated university-public library in Europe, in partnership with the Worcestershire County Council. Before joining Worcester in 2003, he held senior academic posts at London South Bank University, Leeds Metropolitan University and the University of West London, and worked as a researcher and consultant in the private sector and for UK homeless campaign SHELTER. In 2019, he was awarded a CBE for his services to higher education. You'll find more advice and insight on how university libraries can optimise their services for students, academics and the public in our latest spotlight guide .…

Campus by Times Higher Education

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Campus podcast: What does it take to successfully commercialise research? 56:59

vor 6 weeks56:59

56:59

A technology transfer expert and biotech spin-out founder explain the steps involved in moving discoveries from the lab to the market. Most academics want their work to have an impact and one route to achieving this is by commercialising their findings. By partnering with an existing company to bring a product to market or by establishing a new spin-out enterprise, scholars can develop technologies, products and solutions that can revolutionise whole sectors, whether in healthcare, construction, farming and more. But this is a far from easy or simple process requiring tenacity, adaptability, collaboration and high level problem solving. For this week’s podcast, we speak to two people with extensive experience in what it takes to commercialise research and become an academic entrepreneur. Mairi Gibbs is CEO of Oxford University Innovation – the university’s technology transfer unit - where she has worked since 2002. With extensive practical experience in partnership management, formation of spinout companies, licensing and patent portfolio management, she explains the initial steps to commercialisation, what investors look for and what can be done at an institutional level to support more spin out activity. Andrew Hammond is co-founder and head of R&D at Biocentis – an Imperial College London spin out founded in 2022. With a background in molecular biology, Andrew’s 10-year academic career at both Imperial and Johns Hopkins University involved advancing gene editing technology for use in insects. The resulted in the development of gene drive technology designed for use on malaria mosquitos and the later development of Biocentis. For more advice and insight on this topic, read our spotlight guide on how to work well with industry .…

Campus by Times Higher Education

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Campus podcast: Actions that make a real difference in the fight against climate change 57:28

vor 8 weeks57:28

57:28

As complex organisations, universities need to examine their many and varied functions when seeking to reduce their carbon footprint and advance sustainability. For many, the easier changes have been made so, looking ahead, institutions need to get smarter about how they transform their practices and policies to halt future global warming. In this episode, we speak to two women focused upon driving positive change and reducing emissions in two very different but equally important arenas of university work. Ellen Quigley is principal research associate at the University of Cambridge. She is also co-director of finance for environmental and social systemic change and special adviser in responsible investment to the university’s chief financial officer. Her own award-winning research focuses on the mitigation of climate change and inequality through the investment policies and practices of institutional investors. Drawing on the example of Jesus College, Cambridge, she explains how universities can use their power as investors to influence and press for environmental change across multiple sectors – and work against funding for fossil fuel extraction. Jenna Lowe is the laboratory sustainability officer at the University of Liverpool. She manages the university’s Laboratory Efficiency Assessment Framework (LEAF) and is a member of the sustainability team. She was shortlisted in the Outstanding Technician of the Year category in the 2024 THE Awards . She discusses how seemingly small adaptations in lab practices can have a huge impact in reducing emissions and waste. You can find more advice and insight on how universities can work towards achieving net zero in our latest spotlight guide here: Higher education’s bumpy road to net zero | THE Campus Learn, Share, Connect…

Campus by Times Higher Education

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Campus podcast: The complex factors that drive students’ sense of belonging 29:10

vor 10 weeks29:10

29:10

A sense of belonging is particularly valuable in higher education, where feeling valued, respected and part of a community are connected to students’ academic achievement, retention and well-being. But belonging resists clear definition, both what it is and how it relates to other concepts such as inclusion and mattering. This is especially true in a post-pandemic world, where online learning and the digital transformation have blurred the boundaries of university life. For this episode of the Campus podcast, we speak to Karen Gravett, who is an associate professor in higher education and associate head of research in the Surrey Institute of Education at the University of Surrey. Her research covers belonging, digital education, student engagement, relational pedagogies and literacy practices. As part of the Belonging to and beyond the Digital university project, Karen (working with Rola Ajjawi of Deakin University and Sarah O’Shea from Charles Sturt University) asked students what belonging means to them, and in this conversation she shares insights into post-Covid student life and why elements such as curation, safety, non-belonging and connection to an academic discipline are powerful drivers of belonging. You'll find more advice and insight on how to build belonging at your higher education institution in our latest spotlight guide.…

Campus by Times Higher Education

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Campus podcast: The secrets of effective policy engagement - from two academics who have worked in government 57:10

vor 12 weeks57:10

57:10

Hear from two academic policy experts, one in the UK and one in the US, who discuss the most effective ways that researchers can share their expertise with politicians and civil servants. We speak to: Michael Sanders is a professor of public policy at Kings College London and director of the School for Government. In addition to his academic career, he has worked in government as chief scientist on the Behavioural Insights Team and was the founding chief executive of What Works for Children’s Social Care. David Garcia is a professor with Mary Lou Fulton Teachers College at Arizona State University. Prior to joining ASU, he helped found the Arizona Center for Public Policy - ThinkAZ, and he was worked as an associate superintendent and a director of research and policy with Arizona Department of Education. He is also a former legislative staffer with the Arizona State Senate and was the 2018 Democratic candidate for governor of Arizona. For more advice and insight on how best to engage policymakers with your research, take a look at our latest spotlight: An academics' guide to policy impact .…

Campus by Times Higher Education

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Campus podcast: Why internationalisation must remain a cornerstone of higher education 1:06:39

vor 14 weeks1:06:39

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Hear why an international approach to higher education research and teaching is vital to building a better future and solving global challenges. We speak to two academic experts to learn about effective institutional strategies to support internationalisation but also what key barriers prevent a more global academy. Lily Kong is president of Singapore Management University. She is the first women to lead an institute of higher education in Singapore. She took the helm in 2019 after three years as provost, and prior to this she held senior management roles at the National University of Singapore. Manuel Barcia is the University of Bath’s pro vice-chancellor (global) after moving from the University of Leeds in May 2025, where he was dean for global engagement and chair of global history in the School of History. For more advice and insight on this topic, browse our spotlight guide to teaching and researching across borders .…

Campus by Times Higher Education

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Campus podcast: How to look after yourself in higher education 27:03

vor 16 weeks27:03

27:03

For this episode, we asked academics and university staff from around the world to share their own strategies for staying positive, healthy and maintaining balance in a sector in which stress and overwork are commonplace. At a time when higher education feels under attack in many countries, in more ways than one, it is important for those working in the sector to find coping strategies that work for them and build collective support. Thank you to all who contributed their personal wisdom: Lucas Lixinski is a law professor and associate dean at UNSW Sydney, which he joined after completing a postgraduate fellowship at the University of Texas School of Law. Maha Bali is a professor of practice at the Center for Learning and Teaching at The American University in Cairo (AUC). Doune Macdonald is an emerita professor at the University of Queensland and a visiting professor at the University of Sydney. Debbie Riby is a professor of developmental psychology and associate pro-vice chancellor for postgraduate research students at Durham University Bhawana Shrestha is a research fellow at the Learning Institute for Future Excellence at Xi’an Jiaotong-Liverpool University. Chris Wright is a senior lecturer and co-ordinator of the Drawing Centre at De Montfort University. Chin Moi Chow is an associate professor of sleep and well-being in the Faculty of Medicine and Health at the University of Sydney. Pippa Caterall is a professor of history and policy at the University of Westminster. Patrice Sewou is an associate professor of learning and teaching and the director of the Centre for the Advancement of Racial Equality at the University of Northampton. Aster Cosmos is a learning designer at Monash University. For more insight and advice on protecting the well-being of those working and studying in universities, take a look at our latest spotlight guide on making mental health a priority in higher education .…

Campus by Times Higher Education

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Campus podcast: How to achieve research excellence – and protect it 58:15

vor 18 weeks58:15

58:15

The delivery of quality research is central to the mission of most universities. But there is more to research excellence than headline-grabbing “ground-breaking” discoveries. This podcast episode explores what good research looks like, how it can be supported at an institutional level, and what feeds into a healthy research ecosystem that enables robust studies of all types, at all stages to be carried out and knowledge advanced. We also delve into research security to find out how such scholarly work can be protected from misuse or being weaponised amid ever-changing geopolitical power struggles. You will hear from: Marcus Munafò, who is currently associate pro vice-chancellor for research culture and professor of biological psychology at the University of Bristol, but will, in May, take up the post of deputy vice-chancellor and provost at the University of Bath. He is co-founder of the UK Reproducibility Network (UKRN) and leads a major project funded by Research England to accelerate the uptake of open research practices across UK higher education sector. Jacqueline Littlewood, director of research security at the University of Alberta in Canada. She took up this role leading the university’s safeguarding research office in 2023 after a 20-year career in government as a policy analyst and adviser, including working with Canadian Nuclear Safety Commission and the Canadian Security Intelligence Service. For more advice on this topic, check out our resources offering insight on delivering top quality research , including a spotlight collection on how to demonstrate research excellence .…

Campus by Times Higher Education

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Campus podcast: The tricky relationship between assessment and learning 1:22:44

vor 20 weeks1:22:44

1:22:44

Assessment is a cornerstone of most modern education systems, and yet is it strictly necessary? If it is, what purpose should it serve and, thus, how should it be designed and delivered? In seeking to answer these questions, we put assessment under examination. In this podcast episode, the nature of institutionalised education, how assessment can better serve learning, the impact of grading, and compliance all come under scrutiny. We speak to: Susan D. Blum is a professor of anthropology at the University of Notre Dame. An award-winning author and educator, she has written and edited 10 books including a trilogy critiquing the way university teaching is delivered with the latest, Schoolishness: Alienated Education and the Quest for Authentic, Joyful Learning , coming out in 2024. Catherine Wehlburg is president of Athens State University and president of the Association for the Assessment of Learning in Higher Education (AALHE). Josh Eyler is director of the Center for Excellence in Teaching and Learning and clinical assistant professor of teacher education at the University of Mississippi. He has written highly regarded books on the science of learning with his latest, Failing our Future: How Grades Harm Students and What We Can Do about It , published in 2024. More insight on assessment in higher education can be found in these Campus spotlight guides: The evolution of authentic assessment AI and assessment in higher education The great assessment rethink…

Campus by Times Higher Education

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Campus podcast: Why we need interdisciplinarity in teaching and research 56:52

vor 22 weeks56:52

56:52

Complex problems cannot be solved if examined only through a narrow lens. Enter interdisciplinarity. It is now widely accepted that drawing on varied expertise and perspectives is the only way we can understand and tackle many of the most challenging issues we face, as individuals and as a species. So, there is a growing movement towards more cross-disciplinary working in higher education, but it faces challenges. Interdisciplinarity requires a shift of mindset in an academy built upon clear disciplinary distinctions and must compete for space in already overcrowded curricula. For this episode, we speak to Gabriele Bammer and Kate Crawford to find out why interdisciplinary research and teaching are so important and how these leading scholars are encouraging more academics and students to break out of traditional academic silos. Gabriele Bammer is a professor of integration and implementation sciences (i2S) at the Australian National University. She is author of several books including ‘ Disciplining Interdisciplinarity ’ and is inaugural president of the Global Alliance for Inter- and Transdisciplinarity. To support progress in interdisciplinarity around the world, she runs the Integration and Implementation Insights blog and repository of theory, methods and tools underpinning i2S. Gabriele has held visiting appointments at Harvard University’s John F. Kennedy School of Government, the National Socio-Environmental Synthesis Center at the University of Maryland and the Institute for Advanced Sustainability Studies in Potsdam, Germany. Kate Crawford is an international scholar of the social implications of artificial intelligence who has advised policymakers in the United Nations, the White House, and the European Parliament on AI, and currently leads the Knowing Machines Project , an international research collaboration that investigates the foundations of machine learning. She is a research professor at USC Annenberg in Los Angeles, a senior principal researcher at MSR in New York, an honorary professor at the University of Sydney, and the inaugural visiting chair for AI and Justice at the École Normale Supérieure in Paris. Her award-winning book, Atlas of AI , reveals the extractive nature of this technology while her creative collaborations such as Anatomy of an AI System with Vladan Joler and Excavating AI with Trevor Paglen explore the complex processes behind each human-AI interaction, showing the material and human costs. Her latest exhibition, Calculating Empires: A Genealogy of Technology and Power 1500-2025 , opened in Milan, November 2023 and won the Grand Prize of the European Commission for art and technology . More advice and insight can be found in our latest Campus spotlight guide: A focus on interdisciplinarity in teaching .…

Campus by Times Higher Education

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Campus: Pros and cons of AI in higher education 1:19:57

vor 24 weeks1:19:57

1:19:57

How should universities manage the rapid uptake of artificial intelligence across all aspects of higher education? We talk to three experts about AI’s impact on teaching, governance and the environment. These interviews – with a researcher, a teaching expert and a pro vice-chancellor for AI – share practical advice, break down key considerations, and offer reasons for vigilance and optimism. We talk to: Shaolei Ren, an associate professor of electrical and computer engineering and a cooperating faculty member in the computer science and engineering department at the University of California, Riverside, whose article “ Making AI less ‘thirsty’ : uncovering and addressing the secret water footprint of AI models”, co-written with Pengfei Li and Jianyi Yang, also from UC Riverside, and Mohammad A. Islam of UT Arlington, has drawn attention to water consumption of AI data centres José Bowen, an author and academic who co-wrote Teaching with AI: A Practical Guide to a New Era of Human Learning (Johns Hopkins University Press, 2024) Shushma Patel, pro vice-chancellor for artificial intelligence at De Montfort University in the UK. For more Campus resources on this topic, see our spotlight guide Bringing GenAI into university teaching .…

Campus by Times Higher Education

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Campus: A brighter future for academic publishing 1:05:06

vor 26 weeks1:05:06

1:05:06

Learn about new models in academic publishing that could better serve academia by helping scholars get their work into the public sphere more readily, removing financial barriers for authors and readers and underpinning better research practices. We speak to two academics about the challenges associated with the dominant commercial academic publishing model and how they are seeking more effective ways to enable researchers to disseminate knowledge. Paul Ayris is pro-vice provost for library services at University College London and chief executive of UCL Press which he founded 10 years ago as the UK’s first fully open access university press. The press produces a range of open access monographs and edited collections, student textbooks and academics journals and is now home to UCL Open Environment, the only multidisciplinary open science journal focused on all environment related topics. Philipp Koellinger is a professor in social science genetics at Vrije Universiteit Amsterdam and co-founder and CEO of a tech start-up DeSci Labs which hosts DeSci Publish, a pre-print network where scientific research is published, validated, and curated without paywalls or publication charges.…

Campus by Times Higher Education

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Campus: The benefits of citizen science and community-engaged research 50:04

vor 28 weeks50:04

50:04

Citizen science, in which researchers work alongside members of the public to collect or analyse data, brings multiple benefits, extending the capabilities of research teams and aiding public engagement. But there are still sceptics who question its validity as a research model. Find out why concerns are often misplaced and hear some of the ways enthusiastic amateurs have helped advance human knowledge. On the broader question of public impact, hear how universities could provide a framework that supports academics to carry out more community-engaged research, designed to serve the public good. On this episode, we talk to: Chris Lintott, professor of astrophysics at the University of Oxford, presenter on the BBC’s The Sky at Night program, author and co-founder of citizen science platform Zooniverse. He explains how his interest in citizen science was sparked and why he believes it is such an effective model. Neeli Bendapudi, president of Penn State – Pennsylvania State University – discusses a new coalition of university leaders from across the US and Canada who are working with funders, government agencies and others to develop a roadmap for the future community-engaged, public-impact research. For more insight into the global higher education sector, visit Campus .…

Campus by Times Higher Education

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Campus: Social artist Helen Storey on working on the boundary of fashion and science 44:55

vor 30 weeks44:55

44:55

For this episode, we talk to British social artist, designer and researcher Helen Storey about a career that has taken her from runways to scientific collaborations to refugee camps in the Middle East and Africa. Storey is a professor of fashion and science at the London College of Fashion in the Centre for Sustainable Fashion at the University of the Arts London (UAL). In May, she donated her 30-year Helen Storey Foundation Archive of about 2,000 digital and physical pieces to UAL. In this interview, she details her journey – how she transitioned from award-winning commercial fashion designer to working with scientists on projects that, among other explorations, translate the first 1,000 hours of human life into textiles – and how she hopes the archive will benefit students. Storey, who was awarded an MBE for Services to Arts in 2009, also shares insights from her humanitarian work, from creating Dress 4 our Time to becoming the UNHCR’s first designer-in-residence, and how these experiences are now intertwined with her work at UAL. The conversation covers what the arts and science bring to each other, the value of the tactile, and how art can be a conduit for people to connect with overwhelming issues such as climate change, plastic pollution and global displacement. For more insight into the global higher education sector, visit Campus .…

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