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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Daily Impulse
Alle als (un)gespielt markieren ...
Manage series 2327612
Inhalt bereitgestellt von Abraham Garcia. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Abraham Garcia oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Daily Impulse Show is discussing day-today things that NO ONE else is going to chat about. May sound boring, right? WRONG! Take a listen...it just might be more relatable than you think!
…
continue reading
12 Episoden
Alle als (un)gespielt markieren ...
Manage series 2327612
Inhalt bereitgestellt von Abraham Garcia. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Abraham Garcia oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The Daily Impulse Show is discussing day-today things that NO ONE else is going to chat about. May sound boring, right? WRONG! Take a listen...it just might be more relatable than you think!
…
continue reading
12 Episoden
Alle Folgen
×I have the pleasure of speaking with Jake about his first steps into becoming an entrepreneur!
Sometimes we forget the most valuable thing in life...TIME.
How having nothing can be the best ingredient to becoming successful!
5 things I have personally tried for side hustles! You would be surprised how much money they bring in!
A lot of emotions like fear get in the way of your success and every day life. Learn how to turn your crippling fears that affect your everyday life into an emotion that you recognize and push to the side.
Lets face it, a bad day? Everyone has one at some point. Tune in to develop your strength in getting over bad days.
I explore every avenue of making money, this is just another way to own an awesome car and not have a monthly payment come out of your pocket.
Speaking about what made me want to get into Airbnb, supplement my day job income and make it automated!
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The Daily Impulse

After great review of myself I have found a better form to relay the messages in hope of truly helping people!
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The Daily Impulse

A different outlook on shiny object syndrome. As you grow it is important to know your weaknesses while trying new things. Don't be distracted by shiny objects but know it is okay to venture new ideas.
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The Daily Impulse

In this episode I talk about how to manipulate your thoughts in order to help you achieve success faster. We compare the mind set of the poor and middle class to uncover some of our toxic and crippling thoughts that hold us back from achieving greatness.
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The Daily Impulse

In this episode I wanted to talk about the trial and error process you go through when venturing out to start your own business. Perseverance is key during this time when you are learning from your failures and growing as a new entrepreneur.
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